Accenture (ACN) and Microsoft (MSFT) teaming up with CNH Industrial to enhance digitalization

After teaming with CNH Industrial, Accenture (NYSE: ACN) and Microsoft (NASDAQ: MSFT) are working to help the capital goods firm improve its digital capabilities and develop smart connected products and services.


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The program is an essential part of the digital reform plan of CNH Industrial, which is intended to help the company grow top-line revenue, and build a workforce that is digitally enabled to improve sustainability.

The main component of the five-year collaboration is the creation of a worldwide network of digital hubs in Brazil, Europe, India, and the U.S., where the three companies will work together to design, launch and manage digital services that will make the products of the brands of CNH Industrial even more intelligent, functional, safe and viable.

Connected vehicles will provide new services and features to customers in a variety of areas, including computer-aided agriculture, predictive maintenance, improved fleet management, and green transport. In order to help consumers accelerate sustainability, CNH Industrial also aims to build a wide range of data-driven digital services, such as improving yields in agriculture and more productive vehicles and enhancing fleet management in the transport industry. CNH Industrial intends to achieve significant revenue growth by complementing its historical product-sales-based business model with new digital-driven services.

Accenture will design, build, test, and scale a range of digital services in collaboration with Avanade, its Microsoft joint venture, to support new connected products that leverage innovative technologies, which include advanced analytics, artificial intelligence, the Internet of Things, and cloud computing. Accenture will also design, manage and coordinate the digital hub’s activities; assist CNH Industrial to define its operating model for the digital factory; and provide capabilities, assets, and skilled resources to help CHN Industrial develop digitally empowered teams around the world. The focus will be on speed-to-value practice and a significant collapse of the innovation timeline. The research will leverage the Industry X Innovation Network of centers from Accenture that combine startup thinking with rapid prototyping, delivery, and ramp-up capabilities to quickly turn ideas into scalable products and solutions.

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