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e.l.f. Beauty Inc [NYSE: ELF] Sees Decrease in Stock Value

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The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. e.l.f. Beauty Inc shares valued at $3,961,483 were sold by MARCHISOTTO KORY on Apr 19 ’24. At $158.51 per share, MARCHISOTTO KORY sold 24,992 shares. The insider’s holdings dropped to 131,977 shares worth approximately $23.36 million following the completion of this transaction.

Also, FIELDS MANDY J sold 23,745 shares, netting a total of over 3,763,410 in proceeds. Following the sale of shares at $158.49 each, the insider now holds 78,396 shares.

Before that, Milsten Scott had sold 15,007 shares from its account. In a trade valued at $2,380,613, the traded e.l.f. Beauty Inc shares for $158.63 each. Upon closing the transaction, the insider’s holdings decreased to 15,007 shares, worth approximately $15.77 million.

As published in a research note from TD Cowen on April 17, 2024, e.l.f. Beauty Inc [ELF] has been rated up from a Hold to a Buy and the price target has been revised to $190 from $220. Analysts at Robert W. Baird started covering the stock with ‘”a Neutral”‘ outlook in a report released in late January. As of January 22, 2024, Morgan Stanley has decreased its “an Overweight” rating to a “an Equal-weight” for ELF. Earlier on October 23, 2023, Raymond James upgraded its rating. Their new recommendation was “a Strong buy” for ELF stock which previously was a “an Outperform”.

Analyzing ELF Stock Performance

During the last five days, there has been a surge of approximately 6.45%. Over the course of the year, e.l.f. Beauty Inc shares have jumped approximately 22.61%. Shares of the company reached a 52-week high of $221.83 on 03/04/24 and a 52-week low of $131.50 on 01/02/24. A 50-day SMA is recorded $185.74, while a 200-day SMA reached $141.14. Nevertheless, trading volume fell to 2.51 million shares from 2.51 million shares the previous day.

Support And Resistance Levels for e.l.f. Beauty Inc (ELF)

According to the 24-hour chart, there is a support level at 172.46, which, if violated, would cause prices to drop to 167.94. In the upper region, resistance lies at 181.73. The next price resistance is at 186.49. RSI (Relative Strength Index) is 51.52 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at 5.42, which suggests the price will increase in the coming days. Percent R is at 17.66%, indicating bullish price movement. Stochastics %K at holding indicates that the stock is to be held.

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