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Taking a look at what insiders are doing to gauge the Ulta Beauty Inc (ULTA)’s direction

The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Ulta Beauty Inc shares valued at $11,027,871 were sold by Steelman Kecia on Mar 19 ’24. At $526.39 per share, Steelman Kecia sold 20,950 shares. The insider’s holdings dropped to 10,494 shares worth approximately $4.28 million following the completion of this transaction.

Also, Ryan Anita Jane sold 3,102 shares, netting a total of over 1,629,338 in proceeds. Following the sale of shares at $525.25 each, the insider now holds 2,705 shares.

Before that, Halligan Catherine Ann had sold 500 shares from its account. In a trade valued at $263,131, the Director traded Ulta Beauty Inc shares for $526.26 each. Upon closing the transaction, the insider’s holdings decreased to 500 shares, worth approximately $0.68 million.

As published in a research note from Jefferies on April 19, 2024, Ulta Beauty Inc [ULTA] has been rated down from a Buy to a Hold and the price target has been revised to $438 from $585. Analysts at Jefferies resumed the stock at ‘”a Buy”‘ outlook in a report released in early April. As of April 08, 2024, Loop Capital has increased its “Hold” rating to a “Buy” for ULTA. Earlier on April 04, 2024, Oppenheimer resumed its rating. Their recommendation was “an Outperform” for ULTA stock.

Analyzing ULTA Stock Performance

During the last five days, there has been a drop of approximately -4.02%. Over the course of the year, Ulta Beauty Inc shares have dropped approximately -16.73%. Shares of the company reached a 52-week high of $574.76 on 03/14/24 and a 52-week low of $403.13 on 04/25/24. A 50-day SMA is recorded $502.73, while a 200-day SMA reached $455.84. Nevertheless, trading volume fell to 0.69 million shares from 0.87 million shares the previous day.

Support And Resistance Levels for Ulta Beauty Inc (ULTA)

According to the 24-hour chart, there is a support level at 404.31, which, if violated, would cause prices to drop to 400.61. In the upper region, resistance lies at 410.53. The next price resistance is at 413.05. RSI (Relative Strength Index) is 23.69 on the 14-day chart, showing oversold technical sentiment. Moving Average Convergence Divergence (MACD) is at -17.76, which suggests the price will decrease in the coming days. Percent R is at 91.07%, indicating bearish price movement. Stochastics %K at buying indicates that the stock is to be held.

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