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Investing in Bread Financial Holdings Inc (BFH) Is Getting More Attractive

Bread Financial Holdings Inc’s recently made public that its Director Fawcett John J. acquired Company’s shares for reported $99644.0 on Aug 12 ’24. In the deal valued at $49.82 per share,2,000 shares were bought. As a result of this transaction, Fawcett John J. now holds 5,473 shares worth roughly $0.29 million.

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Then, Turtle Creek Asset Management sold 45,000 shares, generating $1,605,247 in total proceeds. Upon selling the shares at $35.67, the 10% Owner now owns 293,092 shares.

Before that, Turtle Creek Asset Management sold 30,000 shares. Bread Financial Holdings Inc shares valued at $1,065,834 were divested by the 10% Owner at a price of $35.53 per share. As a result of the transaction, Turtle Creek Asset Management now holds 295,787 shares, worth roughly $15.52 million.

BofA Securities upgraded its Bread Financial Holdings Inc [BFH] rating to a Buy from a a Neutral in a research note published recently. A number of analysts have revised their coverage, including Compass Point’s analysts, who began to cover the stock in mid July with a ‘”a Buy”‘ rating. Evercore ISI also remained covering BFH and has increased its forecast on June 20, 2024 with a “an In-line” recommendation from previously “an Underperform” rating. BTIG Research started covering the stock on June 07, 2024. It rated BFH as “a Neutral”.

Price Performance Review of BFH

On Friday, Bread Financial Holdings Inc [NYSE:BFH] saw its stock fall -1.11% to $52.47. Over the last five days, the stock has gained 9.09%. Bread Financial Holdings Inc shares have risen nearly 59.29% since the year began. Nevertheless, the stocks have risen 51.12% over the past one year. While a 52-week high of $59.66 was reached on 08/30/24, a 52-week low of $26.08 was recorded on 01/25/24. SMA at 50 days reached $52.17, while 200 days put it at $40.97.

Levels Of Support And Resistance For BFH Stock

The 24-hour chart illustrates a support level at 51.91, which if violated will result in even more drops to 51.35. On the upside, there is a resistance level at 53.17. A further resistance level may holdings at 53.86. The Relative Strength Index (RSI) on the 14-day chart is 50.55, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 0.49, which suggests price will go down in the next trading period. Percent R suggests that price movement has been low at 48.88%. Stochastics %K at 50.28% indicates the stock is a holding.

How much short interest is there in Bread Financial Holdings Inc?

A steep rise in short interest was recorded in Bread Financial Holdings Inc stocks on 2024-08-30, dropping by -0.11 million shares to a total of 3.36 million shares. Yahoo Finance data shows the prior-month short interest on 2024-07-31 was 3.47 million shares. There was a decline of -3.21%, which implies that there is a negative sentiment for the stock.

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