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MediaAlpha Inc [MAX] Investment Appeal on the Rise

MediaAlpha Inc’s recent filing unveils that its insider Nonko Eugene unloaded Company’s shares for reported $1.49 million on Oct 30 ’24. In the deal valued at $20.67 per share,72,000 shares were sold. As a result of this transaction, Nonko Eugene now holds 1,550,990 shares worth roughly $25.41 million.

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Then, Yi Steven sold 72,000 shares, generating $1,487,750 in total proceeds. Upon selling the shares at $20.66, the insider now owns 2,312,162 shares.

Before that, Yi Steven bought 72,000 shares. MediaAlpha Inc shares valued at $1,487,752 were divested by the Officer at a price of $20.66 per share.

Goldman initiated its MediaAlpha Inc [MAX] rating to a Buy in a research note published on August 20, 2024; the price target was $20. A number of analysts have revised their coverage, including TD Cowen’s analysts, who decreased its forecast for the stock in late June from “a Buy” to “a Hold”. BMO Capital Markets also remained covering MAX and has increased its forecast on February 26, 2024 with a “an Outperform” recommendation from previously “Market perform” rating. TD Cowen started covering the stock on January 10, 2024. It rated MAX as “an Outperform”.

Price Performance Review of MAX

On Friday, MediaAlpha Inc [NYSE:MAX] saw its stock fall -4.38% to $16.38. Over the last five days, the stock has lost -15.74%. MediaAlpha Inc shares have risen nearly 46.91% since the year began. Nevertheless, the stocks have risen 58.26% over the past one year. While a 52-week high of $25.78 was reached on 05/02/24, a 52-week low of $8.55 was recorded on 01/16/24. SMA at 50 days reached $18.05, while 200 days put it at $17.34.

Levels Of Support And Resistance For MAX Stock

The 24-hour chart illustrates a support level at 15.71, which if violated will result in even more drops to 15.05. On the upside, there is a resistance level at 17.25. A further resistance level may holdings at 18.13. The Relative Strength Index (RSI) on the 14-day chart is 35.87, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at -1.01, which suggests price will go down in the next trading period. Percent R suggests that price movement has been bearish at 90.78%. Stochastics %K at 56.64% indicates the stock is a holding.

How much short interest is there in MediaAlpha Inc?

A steep rise in short interest was recorded in MediaAlpha Inc stocks on 2024-10-15, growing by 0.42 million shares to a total of 2.58 million shares. Yahoo Finance data shows the prior-month short interest on 2024-09-13 was 2.16 million shares. There was a rise of 16.23%, which implies that there is a positive sentiment for the stock.

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