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Taking a look at what insiders are doing to gauge the Coca-Cola Co (KO)’s direction

Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Coca-Cola Co shares valued at $696,996 were purchased by Douglas Monica Howard on Nov 22 ’24. At $63.65 per share, Douglas Monica Howard acquired 10,950 shares.

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Also, Douglas Monica Howard sold 10,950 shares, netting a total of over 697,673 in proceeds. Following the sale of shares at $63.71 each, the insider now holds 22,688 shares.

Before that, Quincey James had sold 100,000 shares from its account. In a trade valued at $6,403,040, the Chairman and CEO traded Coca-Cola Co shares for $64.03 each. Upon closing the transaction, the insider’s holdings decreased to 100,000 shares, worth approximately $21.53 million.

As published in a research note from Deutsche Bank on December 12, 2024, Coca-Cola Co [KO] has been rated up from a Hold to a Buy and the price target has been revised to $70 from $68. Analysts at Exane BNP Paribas started covering the stock with ‘”an Outperform”‘ outlook in a report released in late June. As of January 17, 2024, Citigroup has reiterated its “Buy” rating for KO. Earlier on November 13, 2023, Jefferies initiated its rating. Their recommendation was “a Hold” for KO stock.

Analyzing KO Stock Performance

During the last five days, there has been a drop of approximately -0.98%. Over the course of the year, Coca-Cola Co shares have jumped approximately 6.53%. Shares of the company reached a 52-week high of $73.53 on 09/04/24 and a 52-week low of $57.93 on 04/16/24. A 50-day SMA is recorded $64.56, while a 200-day SMA reached $64.99. Nevertheless, trading volume fell to 5.02 million shares from 12.49 million shares the previous day.

Support And Resistance Levels for Coca-Cola Co (KO)

According to the 24-hour chart, there is a support level at 62.29, which, if violated, would cause prices to drop to 61.73. In the upper region, resistance lies at 63.12. The next price resistance is at 63.39. RSI (Relative Strength Index) is 44.96 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at -0.24, which suggests the price will decrease in the coming days. Percent R is at 45.22%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.

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