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Taking a look at what insiders are doing to gauge the Soho House & Co Inc (SHCO)’s direction

Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Soho House & Co Inc shares valued at $171,179 were purchased by Collins Thomas on Dec 24 ’24. At $7.07 per share, Collins Thomas acquired 24,212 shares.

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Also, Allen Thomas Glassbrooke sold 21,461 shares, netting a total of over 123,105 in proceeds. Following the sale of shares at $5.74 each, the insider now holds 119,532 shares.

Before that, Allen Thomas Glassbrooke had sold 1,271 shares from its account. In a trade valued at $6,990, the Chief Financial Officer traded Soho House & Co Inc shares for $5.50 each. Upon closing the transaction, the insider’s holdings decreased to 1,271 shares, worth approximately $0.88 million.

Analyzing SHCO Stock Performance

During the last five days, there has been a surge of approximately 52.14%. Over the course of the year, Soho House & Co Inc shares have jumped approximately 4.92%. Shares of the company reached a 52-week high of $8.09 on 12/19/24 and a 52-week low of $4.35 on 02/07/24. A 50-day SMA is recorded $5.38, while a 200-day SMA reached $5.42. Nevertheless, trading volume fell to 1.25 million shares from 0.36 million shares the previous day.

Support And Resistance Levels for Soho House & Co Inc (SHCO)

According to the 24-hour chart, there is a support level at 7.03, which, if violated, would cause prices to drop to 6.59. In the upper region, resistance lies at 7.73. The next price resistance is at 7.99. RSI (Relative Strength Index) is 75.40 on the 14-day chart, showing overbought technical sentiment. Moving Average Convergence Divergence (MACD) is at 1.61, which suggests the price will increase in the coming days. Percent R is at 17.77%, indicating bullish price movement. Stochastics %K at holding indicates that the stock is to be held.

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