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Bright Horizons Family Solutions, Inc [BFAM] Insider Activity: An Update for Investors

Bright Horizons Family Solutions, Inc’s filing revealed that its Director TOCIO MARY ANN unloaded Company’s shares for reported $0.57 million on Dec 03 ’24. In the deal valued at $114.71 per share,5,000 shares were sold. As a result of this transaction, TOCIO MARY ANN now holds 25,257 shares worth roughly $2.83 million.

Then, TOCIO MARY ANN bought 5,000 shares, generating $574,650 in total proceeds.

Before that, Burke Mary Lou sold 800 shares. Bright Horizons Family Solutions, Inc shares valued at $103,072 were divested by the COO North America Center Ops at a price of $128.84 per share. As a result of the transaction, Burke Mary Lou now holds 30,225 shares, worth roughly $3.39 million.

Robert W. Baird upgraded its Bright Horizons Family Solutions, Inc [BFAM] rating to an Outperform from a a Neutral in a research note published recently. A number of analysts have revised their coverage, including BMO Capital Markets’s analysts, who increased its forecast for the stock in mid November from “a Market perform” to “an Outperform”. Barclays also remained covering BFAM and has increased its forecast on February 28, 2024 with a “an Overweight” recommendation from previously “an Equal weight” rating. UBS revised its rating on October 23, 2023. It rated BFAM as “a Neutral” which previously was an “a Sell”.

Price Performance Review of BFAM

On Monday, Bright Horizons Family Solutions, Inc [NYSE:BFAM] saw its stock fall -0.21% to $112.22. Over the last five days, the stock has gained 1.53%. Bright Horizons Family Solutions, Inc shares have risen nearly 1.24% since the year began. Nevertheless, the stocks have risen 20.73% over the past one year. While a 52-week high of $141.90 was reached on 01/06/25, a 52-week low of $92.07 was recorded on 01/02/25. SMA at 50 days reached $115.04, while 200 days put it at $119.00.

Levels Of Support And Resistance For BFAM Stock

The 24-hour chart illustrates a support level at 111.10, which if violated will result in even more drops to 109.99. On the upside, there is a resistance level at 113.97. A further resistance level may holdings at 115.72. The Relative Strength Index (RSI) on the 14-day chart is 50.74, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 2.26, which suggests price will go up in the next trading period. Percent R suggests that price movement has been bullish at 23.63%. Stochastics %K at 81.94% indicates the stock is a selling.

How much short interest is there in Bright Horizons Family Solutions, Inc?

A steep rise in short interest was recorded in Bright Horizons Family Solutions, Inc stocks on 2024-12-13, growing by 0.24 million shares to a total of 0.96 million shares. Yahoo Finance data shows the prior-month short interest on 2024-11-15 was 0.72 million shares. There was a rise of 24.8%, which implies that there is a positive sentiment for the stock.

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