Bread Financial Holdings Inc’s filing revealed that its Director Fawcett John J. acquired Company’s shares for reported $51020.0 on Oct 28 ’24. In the deal valued at $51.02 per share,1,000 shares were bought. As a result of this transaction, Fawcett John J. now holds 6,473 shares worth roughly $0.41 million.
Then, Fawcett John J. bought 2,000 shares, generating $99,644 in total proceeds. Upon buying the shares at $49.82, the Director now owns 5,473 shares.
Before that, Turtle Creek Asset Management sold 45,000 shares. Bread Financial Holdings Inc shares valued at $1,605,247 were divested by the 10% Owner at a price of $35.67 per share. As a result of the transaction, Turtle Creek Asset Management now holds 293,092 shares, worth roughly $18.68 million.
Morgan Stanley upgraded its Bread Financial Holdings Inc [BFH] rating to an Overweight from a an Underweight in a research note published on December 19, 2024; the price target was increased to $76 from $35. A number of analysts have revised their coverage, including BofA Securities’s analysts, who increased its forecast for the stock in early August from “a Neutral” to “a Buy”. Compass Point began covering BFH with “Buy” recommendation on July 16, 2024. Evercore ISI revised its rating on June 20, 2024. It rated BFH as “an In-line” which previously was an “an Underperform”.
Price Performance Review of BFH
On Tuesday, Bread Financial Holdings Inc [NYSE:BFH] saw its stock jump 3.61% to $63.75. Over the last five days, the stock has gained 10.79%. Bread Financial Holdings Inc shares have risen nearly 4.41% since the year began. Nevertheless, the stocks have risen 116.54% over the past one year. While a 52-week high of $66.71 was reached on 01/21/25, a 52-week low of $28.00 was recorded on 01/13/25. SMA at 50 days reached $60.83, while 200 days put it at $49.83.
Levels Of Support And Resistance For BFH Stock
The 24-hour chart illustrates a support level at 62.51, which if violated will result in even more drops to 61.28. On the upside, there is a resistance level at 64.39. A further resistance level may holdings at 65.03. The Relative Strength Index (RSI) on the 14-day chart is 59.49, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 1.55, which suggests price will go up in the next trading period. Percent R suggests that price movement has been bullish at 0.50%. Stochastics %K at 83.12% indicates the stock is a selling.
How much short interest is there in Bread Financial Holdings Inc?
A steep rise in short interest was recorded in Bread Financial Holdings Inc stocks on 2024-12-31, dropping by -1.12 million shares to a total of 1.75 million shares. Yahoo Finance data shows the prior-month short interest on 2024-11-29 was 2.87 million shares. There was a decline of -63.97%, which implies that there is a negative sentiment for the stock.
The most recent change occurred on June 07, 2024 when BTIG Research began covering the stock and recommended ‘”a Neutral”‘ rating .
