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Taking a look at what insiders are doing to gauge the Southern Company (SO)’s direction

The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Southern Company shares valued at $100,503 were sold by DAVIS MARTIN BERNARD on Dec 05 ’24. At $85.90 per share, DAVIS MARTIN BERNARD sold 1,170 shares. The insider’s holdings dropped to 88,393 shares worth approximately $7.29 million following the completion of this transaction.

Also, WOMACK CHRISTOPHER C sold 14,000 shares, netting a total of over 1,206,520 in proceeds. Following the sale of shares at $86.18 each, the insider now holds 73,911 shares.

Before that, WOMACK CHRISTOPHER C had added 14,000 shares to its account. In a trade valued at $1,206,499, the Officer bought Southern Company shares for $86.18 each.

As published in their initiating research note from Jefferies on September 20, 2024, Southern Company [SO] has been a Hold and the price target has been revised to $94. Analysts at Mizuho downgraded the stock from ‘”an Outperform”‘ to ‘”a Neutral”‘ outlook in a report released in mid September. As of August 02, 2024, Wolfe Research has decreased its “an Outperform” rating to a “Peer perform” for SO. Earlier on April 04, 2024, UBS downgraded its rating. Their new recommendation was “a Neutral” for SO stock which previously was a “a Buy”.

Analyzing SO Stock Performance

During the last five days, there has been a surge of approximately 0.57%. Over the course of the year, Southern Company shares have jumped approximately 0.24%. Shares of the company reached a 52-week high of $85.47 on 01/21/25 and a 52-week low of $80.46 on 01/06/25. A 50-day SMA is recorded $84.80, while a 200-day SMA reached $83.22. Nevertheless, trading volume fell to 5.2 million shares from 5.65 million shares the previous day.

Support And Resistance Levels for Southern Company (SO)

According to the 24-hour chart, there is a support level at 81.80, which, if violated, would cause prices to drop to 81.08. In the upper region, resistance lies at 83.90. The next price resistance is at 85.28. RSI (Relative Strength Index) is 46.14 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at 1.26, which suggests the price will increase in the coming days. Percent R is at 58.88%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.

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