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Southern Company [SO] EVP and CIO makes an insider purchase of 1,170 shares worth 0.1 million.

Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Southern Company shares valued at $100,503 were sold by DAVIS MARTIN BERNARD on Dec 05 ’24. At $85.90 per share, DAVIS MARTIN BERNARD sold 1,170 shares. The insider’s holdings dropped to 88,393 shares worth approximately $7.32 million following the completion of this transaction.

Also, WOMACK CHRISTOPHER C sold 14,000 shares, netting a total of over 1,206,520 in proceeds. Following the sale of shares at $86.18 each, the insider now holds 73,911 shares.

Before that, WOMACK CHRISTOPHER C had added 14,000 shares to its account. In a trade valued at $1,206,499, the Officer bought Southern Company shares for $86.18 each.

As published in a research note from Guggenheim on January 23, 2025, Southern Company [SO] has been rated down from a Buy to a Neutral. Analysts at Jefferies started covering the stock with ‘”a Hold”‘ outlook in a report released in mid September. As of September 16, 2024, Mizuho has decreased its “an Outperform” rating to a “Neutral” for SO. Earlier on August 02, 2024, Wolfe Research downgraded its rating. Their new recommendation was “a Peer perform” for SO stock which previously was a “an Outperform”.

Analyzing SO Stock Performance

During the last five days, there has been a surge of approximately 0.38%. Over the course of the year, Southern Company shares have jumped approximately 0.62%. Shares of the company reached a 52-week high of $86.64 on 01/27/25 and a 52-week low of $80.46 on 01/06/25. A 50-day SMA is recorded $84.39, while a 200-day SMA reached $83.57. Nevertheless, trading volume fell to 5.61 million shares from 6.14 million shares the previous day.

Support And Resistance Levels for Southern Company (SO)

According to the 24-hour chart, there is a support level at 82.20, which, if violated, would cause prices to drop to 81.56. In the upper region, resistance lies at 83.96. The next price resistance is at 85.08. RSI (Relative Strength Index) is 47.76 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at 1.13, which suggests the price will increase in the coming days. Percent R is at 62.08%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.

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