The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Bread Financial Holdings Inc shares valued at $51,020 were purchased by Fawcett John J. on Oct 28 ’24. At $51.02 per share, Fawcett John J. acquired 1,000 shares. The insider’s holdings grew to 6,473 shares worth approximately $0.35 million following the completion of this transaction.
Also, Fawcett John J. purchased 2,000 shares, netting a total of over 99,644 in proceeds. Following the buying of shares at $49.82 each, the insider now holds 5,473 shares.
As published in a research note from Morgan Stanley on December 19, 2024, Bread Financial Holdings Inc [BFH] has been rated up from an Underweight to an Overweight and the price target has been revised to $76 from $35. Analysts at BofA Securities upgraded the stock from ‘”a Neutral”‘ to ‘”a Buy”‘ outlook in a report released in early August. As of July 16, 2024, Compass Point has initiated its “Buy” rating for BFH. Earlier on June 20, 2024, Evercore ISI upgraded its rating. Their new recommendation was “an In-line” for BFH stock which previously was a “an Underperform”.
Analyzing BFH Stock Performance
During the last five days, there has been a drop of approximately -11.67%. Over the course of the year, Bread Financial Holdings Inc shares have dropped approximately -11.73%. Shares of the company reached a 52-week high of $65.90 on 01/23/25 and a 52-week low of $52.77 on 02/26/25. A 50-day SMA is recorded $61.57, while a 200-day SMA reached $52.95. Nevertheless, trading volume fell to 1.49 million shares from 0.71 million shares the previous day.
Support And Resistance Levels for Bread Financial Holdings Inc (BFH)
According to the 24-hour chart, there is a support level at 52.69, which, if violated, would cause prices to drop to 51.47. In the upper region, resistance lies at 55.20. The next price resistance is at 56.49. RSI (Relative Strength Index) is 28.49 on the 14-day chart, showing oversold technical sentiment. Moving Average Convergence Divergence (MACD) is at -5.12, which suggests the price will decrease in the coming days. Percent R is at 89.22%, indicating bearish price movement. Stochastics %K at buying indicates that the stock is to be held.
