The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. e.l.f. Beauty Inc shares valued at $371,876 were sold by Levitan Lauren Cooks on Feb 24 ’25. At $75.89 per share, Levitan Lauren Cooks sold 4,900 shares. The insider’s holdings dropped to 14,027 shares worth approximately $0.98 million following the completion of this transaction.
Also, Levitan Lauren Cooks purchased 4,900 shares, netting a total of over 371,876 in proceeds.
Before that, AMIN TARANG had sold 890 shares from its account. In a trade valued at $122,464, the Chief Executive Officer traded e.l.f. Beauty Inc shares for $137.60 each. Upon closing the transaction, the insider’s holdings decreased to 890 shares, worth approximately $6.97 million.
As published in a research note from UBS on February 07, 2025, e.l.f. Beauty Inc [ELF] has been rated down from a Buy to a Neutral and the price target has been revised to $74 from $158. Analysts at Morgan Stanley downgraded the stock from ‘”an Overweight”‘ to ‘”an Equal-weight”‘ outlook in a report released in early February. As of February 07, 2025, DA Davidson has decreased its “Buy” rating to a “Neutral” for ELF. Earlier on January 13, 2025, Morgan Stanley upgraded its rating. Their new recommendation was “an Overweight” for ELF stock which previously was a “an Equal-weight”.
Analyzing ELF Stock Performance
During the last five days, there has been a drop of approximately -1.70%. Over the course of the year, e.l.f. Beauty Inc shares have dropped approximately -44.32%. Shares of the company reached a 52-week high of $137.19 on 01/15/25 and a 52-week low of $63.50 on 02/07/25. A 50-day SMA is recorded $107.03, while a 200-day SMA reached $139.14. Nevertheless, trading volume fell to 2.53 million shares from 1.5 million shares the previous day.
Support And Resistance Levels for e.l.f. Beauty Inc (ELF)
According to the 24-hour chart, there is a support level at 68.64, which, if violated, would cause prices to drop to 67.38. In the upper region, resistance lies at 72.05. The next price resistance is at 74.20. RSI (Relative Strength Index) is 26.89 on the 14-day chart, showing oversold technical sentiment. Moving Average Convergence Divergence (MACD) is at -1.81, which suggests the price will decrease in the coming days. Percent R is at 56.73%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.
