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An Analysis of Southern Company (SO)’s Potential Price Growth

In a filing, Southern Company revealed its Officer DAVIS MARTIN BERNARD acquired Company’s shares for reported $0.1 million on Mar 03 ’25. In the deal valued at $89.61 per share,1,125 shares were bought.

Then, WOMACK CHRISTOPHER C sold 1,593 shares, generating $143,370 in total proceeds. Upon selling the shares at $90.00, the Chairman, President & CEO now owns 112,128 shares.

Before that, WOMACK CHRISTOPHER C bought 26,000 shares. Southern Company shares valued at $2,340,098 were divested by the Officer at a price of $90.00 per share.

Guggenheim downgraded its Southern Company [SO] rating to a Neutral from a a Buy in a research note published recently. A number of analysts have revised their coverage, including Jefferies’s analysts, who began to cover the stock in mid September with a ‘”a Hold”‘ rating. Mizuho also remained covering SO and has decreased its forecast on September 16, 2024 with a “Neutral” recommendation from previously “an Outperform” rating. Wolfe Research revised its rating on August 02, 2024. It rated SO as “a Peer perform” which previously was an “an Outperform”.

Price Performance Review of SO

On Monday, Southern Company [NYSE:SO] saw its stock jump 1.18% to $90.85. Over the last five days, the stock has gained 2.20%. Southern Company shares have risen nearly 10.36% since the year began. Nevertheless, the stocks have risen 35.98% over the past one year. While a 52-week high of $94.45 was reached on 03/03/25, a 52-week low of $65.99 was recorded on 01/06/25. SMA at 50 days reached $84.43, while 200 days put it at $84.97.

Levels Of Support And Resistance For SO Stock

The 24-hour chart illustrates a support level at 89.84, which if violated will result in even more drops to 88.84. On the upside, there is a resistance level at 91.35. A further resistance level may holdings at 91.86. The Relative Strength Index (RSI) on the 14-day chart is 68.32, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 1.74, which suggests price will go up in the next trading period. Percent R suggests that price movement has been bullish at 0.00%. Stochastics %K at 90.19% indicates the stock is a selling.

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