Bread Financial Holdings Inc’s recent filing unveils that its Director Fawcett John J. acquired Company’s shares for reported $51020.0 on Oct 28 ’24. In the deal valued at $51.02 per share,1,000 shares were bought. As a result of this transaction, Fawcett John J. now holds 6,473 shares worth roughly $0.35 million.
Then, Fawcett John J. bought 2,000 shares, generating $99,644 in total proceeds. Upon buying the shares at $49.82, the Director now owns 5,473 shares.
Morgan Stanley upgraded its Bread Financial Holdings Inc [BFH] rating to an Overweight from a an Underweight in a research note published on December 19, 2024; the price target was increased to $76 from $35. A number of analysts have revised their coverage, including BofA Securities’s analysts, who increased its forecast for the stock in early August from “a Neutral” to “a Buy”. Compass Point began covering BFH with “Buy” recommendation on July 16, 2024. Evercore ISI revised its rating on June 20, 2024. It rated BFH as “an In-line” which previously was an “an Underperform”.
Price Performance Review of BFH
On Friday, Bread Financial Holdings Inc [NYSE:BFH] saw its stock jump 0.67% to $54.00. Over the last five days, the stock has lost -5.15%. Bread Financial Holdings Inc shares have fallen nearly -11.56% since the year began. Nevertheless, the stocks have risen 45.08% over the past one year. While a 52-week high of $66.71 was reached on 01/23/25, a 52-week low of $32.10 was recorded on 02/26/25. SMA at 50 days reached $61.10, while 200 days put it at $53.08.
Levels Of Support And Resistance For BFH Stock
The 24-hour chart illustrates a support level at 53.29, which if violated will result in even more drops to 52.57. On the upside, there is a resistance level at 54.51. A further resistance level may holdings at 55.02. The Relative Strength Index (RSI) on the 14-day chart is 29.84, which indicates oversold technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at -4.66, which suggests price will go down in the next trading period. Percent R suggests that price movement has been bearish at 88.18%. Stochastics %K at 10.30% indicates the stock is a buying.
The most recent change occurred on June 07, 2024 when BTIG Research began covering the stock and recommended ‘”a Neutral”‘ rating .
