Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Southern Company shares valued at $2,199,803 were sold by WOMACK CHRISTOPHER C on Mar 03 ’25. At $90.13 per share, WOMACK CHRISTOPHER C sold 24,407 shares. The insider’s holdings dropped to 87,721 shares worth approximately $7.78 million following the completion of this transaction.
Also, DAVIS MARTIN BERNARD sold 1,125 shares, netting a total of over 100,811 in proceeds. Following the sale of shares at $89.61 each, the insider now holds 102,090 shares.
Before that, DAVIS MARTIN BERNARD had added 1,125 shares to its account. In a trade valued at $100,811, the Officer bought Southern Company shares for $89.61 each.
As published in a research note from Guggenheim on January 23, 2025, Southern Company [SO] has been rated down from a Buy to a Neutral. Analysts at Jefferies started covering the stock with ‘”a Hold”‘ outlook in a report released in mid September. As of September 16, 2024, Mizuho has decreased its “an Outperform” rating to a “Neutral” for SO. Earlier on August 02, 2024, Wolfe Research downgraded its rating. Their new recommendation was “a Peer perform” for SO stock which previously was a “an Outperform”.
Analyzing SO Stock Performance
During the last five days, there has been a surge of approximately 0.49%. Over the course of the year, Southern Company shares have jumped approximately 7.77%. Shares of the company reached a 52-week high of $92.33 on 03/04/25 and a 52-week low of $80.46 on 01/06/25. A 50-day SMA is recorded $84.84, while a 200-day SMA reached $85.12.
Support And Resistance Levels for Southern Company (SO)
According to the 24-hour chart, there is a support level at 87.49, which, if violated, would cause prices to drop to 86.25. In the upper region, resistance lies at 89.56. The next price resistance is at 90.39. RSI (Relative Strength Index) is 57.02 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at 0.67, which suggests the price will decrease in the coming days. Percent R is at 46.10%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.
