Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Ulta Beauty Inc shares valued at $499,528 were purchased by Steelman Kecia on Mar 20 ’25. At $346.89 per share, Steelman Kecia acquired 1,440 shares. The insider’s holdings grew to 16,992 shares worth approximately $6.29 million following the completion of this transaction.
Also, Halligan Catherine Ann sold 100 shares, netting a total of over 39,008 in proceeds. Following the sale of shares at $390.08 each, the insider now holds 2,017 shares.
Before that, Caro Jodi J had sold 650 shares from its account. In a trade valued at $252,639, the GC, Chief Risk & Compl. Ofc. traded Ulta Beauty Inc shares for $388.68 each. Upon closing the transaction, the insider’s holdings decreased to 650 shares, worth approximately $2.52 million.
As published in a research note from Telsey Advisory Group on March 14, 2025, Ulta Beauty Inc [ULTA] has been retained to an Outperform and the price target has been revised to $460. Analysts at Morgan Stanley upgraded the stock from ‘”an Equal-weight”‘ to ‘”an Overweight”‘ outlook in a report released in late January. As of January 07, 2025, B. Riley Securities has increased its “Sell” rating to a “Neutral” for ULTA. Earlier on December 06, 2024, Telsey Advisory Group resumed its rating. Their recommendation was “an Outperform” for ULTA stock.
Analyzing ULTA Stock Performance
During the last five days, there has been a surge of approximately 8.64%. Over the course of the year, Ulta Beauty Inc shares have dropped approximately -14.85%. Shares of the company reached a 52-week high of $460.00 on 01/07/25 and a 52-week low of $309.01 on 03/13/25. A 50-day SMA is recorded $375.59, while a 200-day SMA reached $381.80.
Support And Resistance Levels for Ulta Beauty Inc (ULTA)
According to the 24-hour chart, there is a support level at 365.87, which, if violated, would cause prices to drop to 361.40. In the upper region, resistance lies at 374.84. The next price resistance is at 379.35. RSI (Relative Strength Index) is 55.10 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at 20.03, which suggests the price will increase in the coming days. Percent R is at 6.89%, indicating bullish price movement. Stochastics %K at selling indicates that the stock is to be held.
