Ulta Beauty Inc’s filing revealed that its President and CEO Steelman Kecia acquired Company’s shares for reported $0.5 million on Mar 20 ’25. In the deal valued at $346.89 per share,1,440 shares were bought. As a result of this transaction, Steelman Kecia now holds 16,992 shares worth roughly $6.23 million.
Then, Halligan Catherine Ann sold 100 shares, generating $39,008 in total proceeds. Upon selling the shares at $390.08, the Director now owns 2,017 shares.
Before that, Caro Jodi J sold 650 shares. Ulta Beauty Inc shares valued at $252,639 were divested by the GC, Chief Risk & Compl. Ofc. at a price of $388.68 per share. As a result of the transaction, Caro Jodi J now holds 6,801 shares, worth roughly $2.49 million.
Telsey Advisory Group reiterated its Ulta Beauty Inc [ULTA] rating to an Outperform in a research note published on March 14, 2025; the price target was $460. A number of analysts have revised their coverage, including Morgan Stanley’s analysts, who increased its forecast for the stock in late January from “an Equal-weight” to “an Overweight”. B. Riley Securities also remained covering ULTA and has increased its forecast on January 07, 2025 with a “Neutral” recommendation from previously “Sell” rating. Telsey Advisory Group maintained its rating on December 06, 2024. It rated ULTA as “an Outperform”.
Price Performance Review of ULTA
On Monday, Ulta Beauty Inc [NASDAQ:ULTA] saw its stock jump 1.97% to $366.54. Over the last five days, the stock has gained 0.10%. Ulta Beauty Inc shares have fallen nearly -15.72% since the year began. Nevertheless, the stocks have fallen -28.62% over the past one year. While a 52-week high of $529.67 was reached on 01/07/25, a 52-week low of $309.01 was recorded on 03/13/25. SMA at 50 days reached $373.70, while 200 days put it at $381.58.
Levels Of Support And Resistance For ULTA Stock
The 24-hour chart illustrates a support level at 355.83, which if violated will result in even more drops to 345.11. On the upside, there is a resistance level at 372.73. A further resistance level may holdings at 378.92. The Relative Strength Index (RSI) on the 14-day chart is 52.83, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 12.43, which suggests price will go up in the next trading period. Percent R suggests that price movement has been bullish at 12.65%. Stochastics %K at 85.69% indicates the stock is a selling.
How much short interest is there in Ulta Beauty Inc?
A steep rise in short interest was recorded in Ulta Beauty Inc stocks on 2025-03-14, dropping by -0.68 million shares to a total of 2.04 million shares. Yahoo Finance data shows the prior-month short interest on 2025-02-14 was 2.73 million shares. There was a decline of -33.46%, which implies that there is a negative sentiment for the stock.
