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Investing in Deluxe Corp (DLX) Is Getting More Attractive

Deluxe Corp’s recently made public that its SVP, Chief Financial Officer Zint William C acquired Company’s shares for reported $2791.0 on Mar 12 ’25. In the deal valued at $15.95 per share,175 shares were bought. As a result of this transaction, Zint William C now holds 21,902 shares worth roughly $0.33 million.

Then, McCarthy Barry C bought 3,926 shares, generating $64,583 in total proceeds. Upon buying the shares at $16.45, the President & CEO now owns 272,851 shares.

Before that, Zint William C bought 120 shares. Deluxe Corp shares valued at $2,855 were divested by the SVP, Chief Financial Offier at a price of $23.79 per share. As a result of the transaction, Zint William C now holds 11,704 shares, worth roughly $0.17 million.

Northcoast initiated its Deluxe Corp [DLX] rating to a Buy in a research note published on April 19, 2024; the price target was $27. A number of analysts have revised their coverage, including Cowen’s analysts, who began to cover the stock in early September with a ‘”an Outperform”‘ rating. Buckingham Research began covering DLX with “Neutral” recommendation on October 12, 2018. Northland Capital maintained its rating on April 24, 2015. It rated DLX as “an Outperform”.

Price Performance Review of DLX

On Friday, Deluxe Corp [NYSE:DLX] saw its stock fall -1.58% to $14.95. Over the last five days, the stock has lost -5.80%. Deluxe Corp shares have fallen nearly -33.82% since the year began. Nevertheless, the stocks have fallen -25.81% over the past one year. While a 52-week high of $24.87 was reached on 01/30/25, a 52-week low of $15.07 was recorded on 04/04/25. SMA at 50 days reached $17.75, while 200 days put it at $20.42.

Levels Of Support And Resistance For DLX Stock

The 24-hour chart illustrates a support level at 14.40, which if violated will result in even more drops to 13.84. On the upside, there is a resistance level at 15.31. A further resistance level may holdings at 15.66. The Relative Strength Index (RSI) on the 14-day chart is 33.30, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at -0.44, which suggests price will go down in the next trading period. Percent R suggests that price movement has been low at 68.35%. Stochastics %K at 36.57% indicates the stock is a holding.

How much short interest is there in Deluxe Corp?

A steep rise in short interest was recorded in Deluxe Corp stocks on 2025-03-14, growing by 0.22 million shares to a total of 2.88 million shares. Yahoo Finance data shows the prior-month short interest on 2025-02-14 was 2.66 million shares. There was a rise of 7.67%, which implies that there is a positive sentiment for the stock.

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