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Buying Buzz: Deluxe Corp [DLX] SVP, Chief Financial Officer Zint William C purchases 175 shares of the company

Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Deluxe Corp shares valued at $2,791 were purchased by Zint William C on Mar 12 ’25. At $15.95 per share, Zint William C acquired 175 shares. The insider’s holdings grew to 21,902 shares worth approximately $0.33 million following the completion of this transaction.

Also, McCarthy Barry C purchased 3,926 shares, netting a total of over 64,583 in proceeds. Following the buying of shares at $16.45 each, the insider now holds 272,851 shares.

Before that, Zint William C had added 120 shares to its account. In a trade valued at $2,855, the SVP, Chief Financial Offier bought Deluxe Corp shares for $23.79 each. Upon closing the transaction, the insider’s holdings increased to 120 shares, worth approximately $0.18 million.

As published in their initiating research note from Northcoast on April 19, 2024, Deluxe Corp [DLX] has been a Buy and the price target has been revised to $27. Analysts at Cowen started covering the stock with ‘”an Outperform”‘ outlook in a report released in early September. As of October 12, 2018, Buckingham Research has initiated its “Neutral” rating for DLX. Earlier on April 24, 2015, Northland Capital resumed its rating. Their recommendation was “an Outperform” for DLX stock.

Analyzing DLX Stock Performance

During the last five days, there has been a drop of approximately -6.46%. Over the course of the year, Deluxe Corp shares have dropped approximately -32.71%. Shares of the company reached a 52-week high of $23.87 on 01/30/25 and a 52-week low of $13.70 on 04/09/25. A 50-day SMA is recorded $17.28, while a 200-day SMA reached $20.32.

Support And Resistance Levels for Deluxe Corp (DLX)

According to the 24-hour chart, there is a support level at 14.17, which, if violated, would cause prices to drop to 13.15. In the upper region, resistance lies at 15.75. The next price resistance is at 16.31. RSI (Relative Strength Index) is 41.66 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at -0.86, which suggests the price will decrease in the coming days. Percent R is at 46.24%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.

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