Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Bread Financial Holdings Inc shares valued at $51,020 were purchased by Fawcett John J. on Oct 28 ’24. At $51.02 per share, Fawcett John J. acquired 1,000 shares. The insider’s holdings grew to 6,473 shares worth approximately $0.3 million following the completion of this transaction.
Also, Fawcett John J. purchased 2,000 shares, netting a total of over 99,644 in proceeds. Following the buying of shares at $49.82 each, the insider now holds 5,473 shares.
As published in a research note from Morgan Stanley on April 07, 2025, Bread Financial Holdings Inc [BFH] has been rated down from an Overweight to an Underweight and the price target has been revised to $33. Analysts at Morgan Stanley upgraded the stock from ‘”an Underweight”‘ to ‘”an Overweight”‘ outlook in a report released in mid December. As of August 09, 2024, BofA Securities has increased its “Neutral” rating to a “Buy” for BFH. Earlier on July 16, 2024, Compass Point initiated its rating. Their recommendation was “a Buy” for BFH stock.
Analyzing BFH Stock Performance
During the last five days, there has been a drop of approximately -4.99%. Over the course of the year, Bread Financial Holdings Inc shares have dropped approximately -24.88%. Shares of the company reached a 52-week high of $65.90 on 01/23/25 and a 52-week low of $38.21 on 04/07/25. A 50-day SMA is recorded $51.94, while a 200-day SMA reached $54.17.
Support And Resistance Levels for Bread Financial Holdings Inc (BFH)
According to the 24-hour chart, there is a support level at 44.70, which, if violated, would cause prices to drop to 43.54. In the upper region, resistance lies at 46.90. The next price resistance is at 47.94. RSI (Relative Strength Index) is 44.37 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at -0.83, which suggests the price will decrease in the coming days. Percent R is at 44.89%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.
