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Taking a Closer Look At Bright Horizons Family Solutions, Inc (BFAM) Following Its Recent Trade

In a filing, Bright Horizons Family Solutions, Inc revealed its COO North America Center Ops Burke Mary Lou unloaded Company’s shares for reported $0.13 million on May 01 ’25. In the deal valued at $125.36 per share,1,000 shares were sold. As a result of this transaction, Burke Mary Lou now holds 31,449 shares worth roughly $3.82 million.

Then, Burke Mary Lou bought 1,000 shares, generating $125,276 in total proceeds.

Before that, Burke Mary Lou sold 1,000 shares. Bright Horizons Family Solutions, Inc shares valued at $126,540 were divested by the COO North America Center Ops at a price of $126.54 per share. As a result of the transaction, Burke Mary Lou now holds 32,449 shares, worth roughly $3.94 million.

Robert W. Baird upgraded its Bright Horizons Family Solutions, Inc [BFAM] rating to an Outperform from a a Neutral in a research note published recently. A number of analysts have revised their coverage, including BMO Capital Markets’s analysts, who increased its forecast for the stock in mid November from “a Market perform” to “an Outperform”. Barclays also remained covering BFAM and has increased its forecast on February 28, 2024 with a “an Overweight” recommendation from previously “an Equal weight” rating. UBS revised its rating on October 23, 2023. It rated BFAM as “a Neutral” which previously was an “a Sell”.

Price Performance Review of BFAM

On Tuesday, Bright Horizons Family Solutions, Inc [NYSE:BFAM] saw its stock fall -4.34% to $121.31. Over the last five days, the stock has lost -1.65%. Bright Horizons Family Solutions, Inc shares have risen nearly 9.44% since the year began. Nevertheless, the stocks have risen 16.34% over the past one year. While a 52-week high of $141.90 was reached on 03/27/25, a 52-week low of $100.59 was recorded on 04/07/25. SMA at 50 days reached $123.36, while 200 days put it at $124.34.

Levels Of Support And Resistance For BFAM Stock

The 24-hour chart illustrates a support level at 119.03, which if violated will result in even more drops to 116.75. On the upside, there is a resistance level at 124.93. A further resistance level may holdings at 128.55. The Relative Strength Index (RSI) on the 14-day chart is 49.09, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 4.37, which suggests price will go up in the next trading period. Percent R suggests that price movement has been low at 44.60%. Stochastics %K at 80.58% indicates the stock is a selling.

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