Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. e.l.f. Beauty Inc shares valued at $2,740,036 were sold by MARCHISOTTO KORY on Apr 21 ’25. At $53.36 per share, MARCHISOTTO KORY sold 51,350 shares. The insider’s holdings dropped to 152,492 shares worth approximately $10.35 million following the completion of this transaction.
Also, Franks Joshua Allen sold 51,353 shares, netting a total of over 2,740,196 in proceeds. Following the sale of shares at $53.36 each, the insider now holds 114,660 shares.
Before that, Hartnett Jennifer Catherine had sold 23,376 shares from its account. In a trade valued at $1,247,343, the Chief Commercial Officer traded e.l.f. Beauty Inc shares for $53.36 each. Upon closing the transaction, the insider’s holdings decreased to 23,376 shares, worth approximately $4.93 million.
As published in a research note from UBS on February 07, 2025, e.l.f. Beauty Inc [ELF] has been rated down from a Buy to a Neutral and the price target has been revised to $74 from $158. Analysts at Morgan Stanley downgraded the stock from ‘”an Overweight”‘ to ‘”an Equal-weight”‘ outlook in a report released in early February. As of February 07, 2025, DA Davidson has decreased its “Buy” rating to a “Neutral” for ELF. Earlier on January 13, 2025, Morgan Stanley upgraded its rating. Their new recommendation was “an Overweight” for ELF stock which previously was a “an Equal-weight”.
Analyzing ELF Stock Performance
During the last five days, there has been a surge of approximately 9.08%. Over the course of the year, e.l.f. Beauty Inc shares have dropped approximately -45.92%. Shares of the company reached a 52-week high of $137.19 on 01/15/25 and a 52-week low of $49.40 on 04/16/25. A 50-day SMA is recorded $62.17, while a 200-day SMA reached $108.11.
Support And Resistance Levels for e.l.f. Beauty Inc (ELF)
According to the 24-hour chart, there is a support level at 66.40, which, if violated, would cause prices to drop to 64.91. In the upper region, resistance lies at 69.23. The next price resistance is at 70.57. RSI (Relative Strength Index) is 62.87 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at 4.98, which suggests the price will increase in the coming days. Percent R is at 6.40%, indicating bullish price movement. Stochastics %K at selling indicates that the stock is to be held.
