Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. e.l.f. Beauty Inc shares valued at $2,740,036 were sold by MARCHISOTTO KORY on Apr 21 ’25. At $53.36 per share, MARCHISOTTO KORY sold 51,350 shares. The insider’s holdings dropped to 152,492 shares worth approximately $12.06 million following the completion of this transaction.
Also, Franks Joshua Allen sold 51,353 shares, netting a total of over 2,740,196 in proceeds. Following the sale of shares at $53.36 each, the insider now holds 114,660 shares.
Before that, Hartnett Jennifer Catherine had sold 23,376 shares from its account. In a trade valued at $1,247,343, the Chief Commercial Officer traded e.l.f. Beauty Inc shares for $53.36 each. Upon closing the transaction, the insider’s holdings decreased to 23,376 shares, worth approximately $5.74 million.
As published in a research note from UBS on February 07, 2025, e.l.f. Beauty Inc [ELF] has been rated down from a Buy to a Neutral and the price target has been revised to $74 from $158. Analysts at Morgan Stanley downgraded the stock from ‘”an Overweight”‘ to ‘”an Equal-weight”‘ outlook in a report released in early February. As of February 07, 2025, DA Davidson has decreased its “Buy” rating to a “Neutral” for ELF. Earlier on January 13, 2025, Morgan Stanley upgraded its rating. Their new recommendation was “an Overweight” for ELF stock which previously was a “an Equal-weight”.
Analyzing ELF Stock Performance
During the last five days, there has been a surge of approximately 2.48%. Over the course of the year, e.l.f. Beauty Inc shares have dropped approximately -37.03%. A 50-day SMA is recorded $63.82, while a 200-day SMA reached $103.81.
Support And Resistance Levels for e.l.f. Beauty Inc (ELF)
RSI (Relative Strength Index) is 68.91 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at 6.34, which suggests the price will increase in the coming days. Percent R is at 14.44%, indicating bullish price movement. Stochastics %K at selling indicates that the stock is to be held.
