BTIG Research upgrades Booking Holdings Inc (BKNG) stock to a Buy

Booking Holdings Inc’s recently made public that its CEO AND PRESIDENT Fogel Glenn D unloaded Company’s shares for reported $5.31 million on May 15 ’25. In the deal valued at $5242.35 per share,1,013 shares were sold. As a result of this transaction, Fogel Glenn D now holds 28,659 shares worth roughly $156.24 million.

Then, GLENN D FOGEL & AMY J ROBERTS bought 1,013 shares, generating $5,284,365 in total proceeds.

Before that, Pisano Paulo sold 300 shares. Booking Holdings Inc shares valued at $1,542,724 were divested by the CHIEF HUMAN RESOURCES OFFICER at a price of $5142.41 per share. As a result of the transaction, Pisano Paulo now holds 1,714 shares, worth roughly $9.34 million.

BTIG Research upgraded its Booking Holdings Inc [BKNG] rating to a Buy from a a Neutral in a research note published recently. A number of analysts have revised their coverage, including CFRA’s analysts, who increased its forecast for the stock in mid February from “a Hold” to “a Buy”. Robert W. Baird began covering BKNG with “an Outperform” recommendation on November 27, 2024. Truist started covering the stock on September 06, 2024. It rated BKNG as “a Hold”.

Price Performance Review of BKNG

On Tuesday, Booking Holdings Inc [NASDAQ:BKNG] saw its stock jump 2.23% to $5451.74. Over the last five days, the stock has gained 1.37%. Booking Holdings Inc shares have risen nearly 9.73% since the year began. Nevertheless, the stocks have risen 42.53% over the past one year. While a 52-week high of $5379.98 was reached on 05/27/25, a 52-week low of $3180.00 was recorded on 04/09/25. SMA at 50 days reached $4,846.78, while 200 days put it at $4,640.97.

Levels Of Support And Resistance For BKNG Stock

The 24-hour chart illustrates a support level at 5,381.85, which if violated will result in even more drops to 5,311.95. On the upside, there is a resistance level at 5,496.71. A further resistance level may holdings at 5,541.67. The Relative Strength Index (RSI) on the 14-day chart is 69.36, which indicates neutral technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 106.11, which suggests price will go up in the next trading period. Percent R suggests that price movement has been bullish at 4.62%. Stochastics %K at 89.26% indicates the stock is a selling.

The most recent change occurred on September 05, 2024 when Cantor Fitzgerald began covering the stock and recommended ‘”a Neutral”‘ rating along with a $3590 price target.

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