The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Southern Company shares valued at $1,104,476 were sold by Cummiskey Christopher on May 23 ’25. At $89.54 per share, Cummiskey Christopher sold 12,335 shares. The insider’s holdings dropped to 22,502 shares worth approximately $1.99 million following the completion of this transaction.
Also, Cummiskey Christopher purchased 12,335 shares, netting a total of over 1,104,476 in proceeds.
Before that, Connally Stan W had sold 12,500 shares from its account. In a trade valued at $1,153,000, the EVP & COO traded Southern Company shares for $92.24 each. Upon closing the transaction, the insider’s holdings decreased to 12,500 shares, worth approximately $13.18 million.
As published in a research note from KeyBanc Capital Markets on May 14, 2025, Southern Company [SO] has been rated down from a Sector weight to an Underweight and the price target has been revised to $78. Analysts at JP Morgan upgraded the stock from ‘”an Underweight”‘ to ‘”a Neutral”‘ outlook in a report released in early April. As of January 23, 2025, Guggenheim has decreased its “Buy” rating to a “Neutral” for SO. Earlier on September 20, 2024, Jefferies initiated its rating. Their recommendation was “a Hold” for SO stock.
Analyzing SO Stock Performance
During the last five days, there has been a drop of approximately -2.87%. Over the course of the year, Southern Company shares have jumped approximately 7.17%. Shares of the company reached a 52-week high of $93.65 on 04/04/25 and a 52-week low of $80.46 on 01/06/25.
Support And Resistance Levels for Southern Company (SO)
According to the 24-hour chart, there is a support level at 87.24, which, if violated, would cause prices to drop to 86.26. In the upper region, resistance lies at 89.56. The next price resistance is at 90.89. RSI (Relative Strength Index) is 45.37 on the 14-day chart, showing neutral technical sentiment.
