The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. e.l.f. Beauty Inc shares valued at $541,430 were purchased by LAUREN COOKS LEVITAN on Jun 04 ’25. At $115.94 per share, LAUREN COOKS LEVITAN acquired 4,670 shares.
Also, MAUREEN C WATSON purchased 3,875 shares, netting a total of over 445,625 in proceeds.
Before that, Hartnett Jennifer Catherine had sold 18,383 shares from its account. In a trade valued at $2,021,946, the Chief Commercial Officer traded e.l.f. Beauty Inc shares for $109.99 each. Upon closing the transaction, the insider’s holdings decreased to 18,383 shares, worth approximately $6.35 million.
As published in a research note from UBS on February 07, 2025, e.l.f. Beauty Inc [ELF] has been rated down from a Buy to a Neutral and the price target has been revised to $74 from $158. Analysts at Morgan Stanley downgraded the stock from ‘”an Overweight”‘ to ‘”an Equal-weight”‘ outlook in a report released in early February. As of February 07, 2025, DA Davidson has decreased its “Buy” rating to a “Neutral” for ELF. Earlier on January 13, 2025, Morgan Stanley upgraded its rating. Their new recommendation was “an Overweight” for ELF stock which previously was a “an Equal-weight”.
Analyzing ELF Stock Performance
During the last five days, there has been a surge of approximately 29.55%. Over the course of the year, e.l.f. Beauty Inc shares have dropped approximately -6.62%. Shares of the company reached a 52-week high of $137.19 on 01/15/25 and a 52-week low of $49.40 on 04/16/25.
Support And Resistance Levels for e.l.f. Beauty Inc (ELF)
According to the 24-hour chart, there is a support level at 114.67, which, if violated, would cause prices to drop to 112.09. In the upper region, resistance lies at 118.83. The next price resistance is at 120.42. RSI (Relative Strength Index) is 88.28 on the 14-day chart, showing overbought technical sentiment.
