e.l.f. Beauty Inc’s filing revealed that its SVP, Operations Franks Joshua Allen unloaded Company’s shares for reported $1.65 million on Jun 11 ’25. In the deal valued at $125.00 per share,13,189 shares were sold. As a result of this transaction, Franks Joshua Allen now holds 107,282 shares worth roughly $13.44 million.
Then, JOSHUA FRANKS bought 13,189 shares, generating $1,555,774 in total proceeds.
Before that, AMIN TARANG sold 2,405 shares. e.l.f. Beauty Inc shares valued at $282,852 were divested by the Chief Executive Officer at a price of $117.61 per share. As a result of the transaction, AMIN TARANG now holds 186,586 shares, worth roughly $23.37 million.
UBS downgraded its e.l.f. Beauty Inc [ELF] rating to a Neutral from a a Buy in a research note published on February 07, 2025; the price target was decreased to $74 from $158. A number of analysts have revised their coverage, including Morgan Stanley’s analysts, who decreased its forecast for the stock in early February from “an Overweight” to “an Equal-weight”. DA Davidson also remained covering ELF and has decreased its forecast on February 07, 2025 with a “Neutral” recommendation from previously “Buy” rating. Morgan Stanley revised its rating on January 13, 2025. It rated ELF as “an Overweight” which previously was an “an Equal-weight”.
Price Performance Review of ELF
On Friday, e.l.f. Beauty Inc [NYSE:ELF] saw its stock fall -2.55% to $125.26. Over the last five days, the stock has gained 6.46%. e.l.f. Beauty Inc shares have fallen nearly -0.23% since the year began. Nevertheless, the stocks have fallen -33.93% over the past one year. While a 52-week high of $219.77 was reached on 01/15/25, a 52-week low of $49.40 was recorded on 04/16/25.
Levels Of Support And Resistance For ELF Stock
The 24-hour chart illustrates a support level at 122.26, which if violated will result in even more drops to 119.27. On the upside, there is a resistance level at 129.46. A further resistance level may holdings at 133.66.
How much short interest is there in e.l.f. Beauty Inc?
A steep rise in short interest was recorded in e.l.f. Beauty Inc stocks on 2025-05-30, dropping by -0.83 million shares to a total of 6.2 million shares. Yahoo Finance data shows the prior-month short interest on 2025-04-30 was 7.03 million shares. There was a decline of -13.44%, which implies that there is a negative sentiment for the stock.
The most recent change occurred on December 13, 2024 when Goldman began covering the stock and recommended ‘”a Buy”‘ rating along with a $165 price target.
