Primo Brands Corp (PRMB) Becoming More Attractive for Investors

Primo Brands Corp’s recently made public that its Director Lee Tony W unloaded Company’s shares for reported $1.6 billion on May 12 ’25. In the deal valued at $31.67 per share,50,657,562 shares were sold. As a result of this transaction, Lee Tony W now holds 116,210,806 shares worth roughly $3.44 billion.

Then, ORCP III DE TopCo GP, LLC sold 50,657,562 shares, generating $1,604,324,989 in total proceeds. Upon selling the shares at $31.67, the 10% Owner now owns 116,210,806 shares.

Before that, Lee Tony W sold 51,750,000 shares. Primo Brands Corp shares valued at $1,526,625,000 were divested by the Director at a price of $29.50 per share. As a result of the transaction, Lee Tony W now holds 166,868,368 shares, worth roughly $4.94 billion.

Barclays initiated its Primo Brands Corp [PRMB] rating to an Overweight in a research note published on June 04, 2025; the price target was $40. A number of analysts have revised their coverage, including BofA Securities’s analysts, who began to cover the stock in late May with a ‘”a Buy”‘ rating. Mizuho began covering PRMB with “an Outperform” recommendation on May 12, 2025.

Price Performance Review of PRMB

On Friday, Primo Brands Corp [NYSE:PRMB] saw its stock jump 1.37% to $29.62. Over the last five days, the stock has lost -5.91%. Primo Brands Corp shares have fallen nearly -3.74% since the year began. Nevertheless, the stocks have risen 33.93% over the past one year. While a 52-week high of $35.85 was reached on 03/31/25, a 52-week low of $19.53 was recorded on 06/11/25.

Levels Of Support And Resistance For PRMB Stock

The 24-hour chart illustrates a support level at 29.02, which if violated will result in even more drops to 28.43. On the upside, there is a resistance level at 30.03. A further resistance level may holdings at 30.45.

How much short interest is there in Primo Brands Corp?

A steep rise in short interest was recorded in Primo Brands Corp stocks on 2025-05-30, growing by 2.44 million shares to a total of 12.63 million shares. Yahoo Finance data shows the prior-month short interest on 2025-04-30 was 10.19 million shares. There was a rise of 19.3%, which implies that there is a positive sentiment for the stock.

The most recent change occurred on April 04, 2025 when Truist began covering the stock and recommended ‘”a Buy”‘ rating along with a $42 price target.

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