The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Sleep Number Corp shares valued at $418,108 were purchased by Brown Kevin Kennedy on Jun 11 ’25. At $8.79 per share, Brown Kevin Kennedy acquired 47,573 shares.
Also, Eyler Phillip purchased 8,300 shares, netting a total of over 74,942 in proceeds. Following the buying of shares at $9.03 each, the insider now holds 20,972 shares.
Before that, Lee Francis K had added 7,200 shares to its account. In a trade valued at $51,263, the EVP & CFO bought Sleep Number Corp shares for $7.12 each. Upon closing the transaction, the insider’s holdings increased to 7,200 shares, worth approximately $0.67 million.
As published in a research note from Piper Sandler on April 21, 2022, Sleep Number Corp [SNBR] has been rated down from an Overweight to a Neutral and the price target has been revised to $49 from $62. Analysts at Wedbush downgraded the stock from ‘”an Outperform”‘ to ‘”a Neutral”‘ outlook in a report released in late March. As of February 04, 2022, Wedbush has increased its “Neutral” rating to a “an Outperform” for SNBR. Earlier on February 18, 2021, UBS upgraded its rating. Their new recommendation was “a Neutral” for SNBR stock which previously was a “a Sell”.
Analyzing SNBR Stock Performance
On last trading session,, Sleep Number Corp [NASDAQ: SNBR] plunged -0.83% to $7.18. The stock’s lowest price that day was $7.11, but it reached a high of $7.55 in the same session. During the last five days, there has been a drop of approximately -16.71%. Over the course of the year, Sleep Number Corp shares have dropped approximately -52.89%. Shares of the company reached a 52-week high of $19.13 on 01/27/25 and a 52-week low of $4.48 on 04/09/25.
Support And Resistance Levels for Sleep Number Corp (SNBR)
According to the 24-hour chart, there is a support level at 7.01, which, if violated, would cause prices to drop to 6.84. In the upper region, resistance lies at 7.45. The next price resistance is at 7.72. RSI (Relative Strength Index) is 38.61 on the 14-day chart, showing neutral technical sentiment.
Is Sleep Number Corp subject to short interest?
Stocks of Sleep Number Corp saw a sharp rise in short interest on 2025-05-30 jumping by 0.43 million shares to 3.32 million. Data from Yahoo Finance shows that the short interest on 2025-04-30 was 2.9 million shares. A jump of 12.82% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 4.96 of the overall float, the days-to-cover ratio (short ratio) jumped to 4.96.
Which companies own the most shares of Sleep Number Corp (SNBR)?
In terms of Sleep Number Corp share price expectations, FactSet research, analysts set an average price target of 11 in the next 12 months, up nearly 51.93% from the previous closing price of $7.24. Analysts anticipate Sleep Number Corp stock to reach 12 by 2025, with the lowest price target being 7. In spite of this, 2 analysts ranked Sleep Number Corp stock as Hold at the end of 2025. On February 04, 2021, BofA Securities assigned a price target of “an Underperform” to the stock and downgraded coverage with a $88.
