The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Sonos Inc shares valued at $2,780,400 were purchased by Coliseum Capital Management, L on Jun 13 ’25. At $9.93 per share, Coliseum Capital Management, L acquired 280,000 shares. The insider’s holdings grew to 12,638,088 shares worth approximately $125.5 million following the completion of this transaction.
Also, Coliseum Capital Management, L purchased 240,000 shares, netting a total of over 2,450,400 in proceeds. Following the buying of shares at $10.21 each, the insider now holds 12,358,088 shares.
Before that, Coliseum Capital Management, L had added 131,588 shares to its account. In a trade valued at $1,350,093, the 10% Owner bought Sonos Inc shares for $10.26 each. Upon closing the transaction, the insider’s holdings increased to 131,588 shares, worth approximately $126.8 million.
As published in a research note from Morgan Stanley on September 26, 2024, Sonos Inc [SONO] has been rated down from an Overweight to an Underweight and the price target has been revised to $11 from $25. Analysts at Craig Hallum downgraded the stock from ‘”a Buy”‘ to ‘”a Hold”‘ outlook in a report released in early August. As of December 12, 2023, Morgan Stanley has increased its “an Equal-weight” rating to a “an Overweight” for SONO. Earlier on November 07, 2023, BofA Securities downgraded its rating. Their new recommendation was “a Neutral” for SONO stock which previously was a “a Buy”.
Analyzing SONO Stock Performance
On last trading session,, Sonos Inc [NASDAQ: SONO] plunged -1.39% to $9.93. The stock’s lowest price that day was $9.925, but it reached a high of $10.25 in the same session. During the last five days, there has been a drop of approximately -1.49%. Over the course of the year, Sonos Inc shares have dropped approximately -33.98%. Shares of the company reached a 52-week high of $15.80 on 02/06/25 and a 52-week low of $7.63 on 04/16/25.
Support And Resistance Levels for Sonos Inc (SONO)
According to the 24-hour chart, there is a support level at 9.82, which, if violated, would cause prices to drop to 9.71. In the upper region, resistance lies at 10.15. The next price resistance is at 10.36. RSI (Relative Strength Index) is 46.80 on the 14-day chart, showing neutral technical sentiment.
Is Sonos Inc subject to short interest?
Stocks of Sonos Inc saw a sharp rise in short interest on 2025-05-30 jumping by 0.75 million shares to 7.12 million. Data from Yahoo Finance shows that the short interest on 2025-04-30 was 6.37 million shares. A jump of 10.51% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 3.63 of the overall float, the days-to-cover ratio (short ratio) jumped to 3.63.
Which companies own the most shares of Sonos Inc (SONO)?
In terms of Sonos Inc share price expectations, FactSet research, analysts set an average price target of 18 in the next 12 months, up nearly 78.75% from the previous closing price of $10.07. Analysts anticipate Sonos Inc stock to reach 35 by 2025, with the lowest price target being 11. In spite of this, 7 analysts ranked Sonos Inc stock as Buy at the end of 2025. On September 20, 2023, Rosenblatt assigned a price target of “a Buy” to the stock and initiated coverage with a $20.
