Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. e.l.f. Beauty Inc shares valued at $1,648,625 were sold by Franks Joshua Allen on Jun 11 ’25. At $125.00 per share, Franks Joshua Allen sold 13,189 shares. The insider’s holdings dropped to 107,282 shares worth approximately $13.45 million following the completion of this transaction.
Also, JOSHUA FRANKS purchased 13,189 shares, netting a total of over 1,555,774 in proceeds.
Before that, AMIN TARANG had sold 2,405 shares from its account. In a trade valued at $282,852, the Chief Executive Officer traded e.l.f. Beauty Inc shares for $117.61 each. Upon closing the transaction, the insider’s holdings decreased to 2,405 shares, worth approximately $23.4 million.
As published in a research note from UBS on February 07, 2025, e.l.f. Beauty Inc [ELF] has been rated down from a Buy to a Neutral and the price target has been revised to $74 from $158. Analysts at Morgan Stanley downgraded the stock from ‘”an Overweight”‘ to ‘”an Equal-weight”‘ outlook in a report released in early February. As of February 07, 2025, DA Davidson has decreased its “Buy” rating to a “Neutral” for ELF. Earlier on January 13, 2025, Morgan Stanley upgraded its rating. Their new recommendation was “an Overweight” for ELF stock which previously was a “an Equal-weight”.
Analyzing ELF Stock Performance
On last trading session,, e.l.f. Beauty Inc [NYSE: ELF] rose 2.90% to $125.41. The stock’s lowest price that day was $119.5, but it reached a high of $125.91 in the same session. During the last five days, there has been a drop of approximately -0.13%. Over the course of the year, e.l.f. Beauty Inc shares have dropped approximately -39.09%. Shares of the company reached a 52-week high of $137.19 on 01/15/25 and a 52-week low of $49.40 on 04/16/25.
Support And Resistance Levels for e.l.f. Beauty Inc (ELF)
According to the 24-hour chart, there is a support level at 121.30, which, if violated, would cause prices to drop to 117.20. In the upper region, resistance lies at 127.71. The next price resistance is at 130.02. RSI (Relative Strength Index) is 71.80 on the 14-day chart, showing overbought technical sentiment.
Is e.l.f. Beauty Inc subject to short interest?
Stocks of e.l.f. Beauty Inc saw a sharp steep in short interest on 2025-05-30 dropping by -0.83 million shares to 6.2 million. Data from Yahoo Finance shows that the short interest on 2025-04-30 was 7.03 million shares. A decline of -13.44% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 1.88 of the overall float, the days-to-cover ratio (short ratio) decline to 1.88.
Which companies own the most shares of e.l.f. Beauty Inc (ELF)?
In terms of e.l.f. Beauty Inc share price expectations, FactSet research, analysts set an average price target of 105 in the next 12 months, down nearly -13.84% from the previous closing price of $121.87. Analysts anticipate e.l.f. Beauty Inc stock to reach 115 by 2025, with the lowest price target being 75. In spite of this, 12 analysts ranked e.l.f. Beauty Inc stock as Buy at the end of 2025. On December 13, 2024, Goldman assigned a price target of “a Buy” to the stock and initiated coverage with a $165.
