Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Planet Fitness Inc shares valued at $2,423,784 were sold by Keating Colleen on Jun 11 ’25. At $102.40 per share, Keating Colleen sold 23,670 shares. The insider’s holdings dropped to 105,339 shares worth approximately $11.37 million following the completion of this transaction.
Also, DUNAWAY CAMBRIA W sold 3,000 shares, netting a total of over 276,330 in proceeds. Following the sale of shares at $92.11 each, the insider now holds 17,152 shares.
Before that, Cambria Dunaway had added 3,000 shares to its account. In a trade valued at $276,000, the Board Member bought Planet Fitness Inc shares for $92.00 each.
As published in a research note from Stifel on May 22, 2025, Planet Fitness Inc [PLNT] has been rated up from a Hold to a Buy and the price target has been revised to $120. Analysts at Canaccord Genuity started covering the stock with ‘”a Buy”‘ outlook in a report released in mid March. As of November 08, 2024, Macquarie has decreased its “an Outperform” rating to a “Neutral” for PLNT. Earlier on September 27, 2024, Deutsche Bank initiated its rating. Their recommendation was “a Hold” for PLNT stock.
Analyzing PLNT Stock Performance
On last trading session,, Planet Fitness Inc [NYSE: PLNT] rose 2.29% to $107.9. The stock’s lowest price that day was $104.52, but it reached a high of $107.99 in the same session. During the last five days, there has been a surge of approximately 0.20%. Over the course of the year, Planet Fitness Inc shares have jumped approximately 47.77%. Shares of the company reached a 52-week high of $110.95 on 06/24/25 and a 52-week low of $87.72 on 04/07/25.
Support And Resistance Levels for Planet Fitness Inc (PLNT)
According to the 24-hour chart, there is a support level at 105.62, which, if violated, would cause prices to drop to 103.33. In the upper region, resistance lies at 109.09. The next price resistance is at 110.27. RSI (Relative Strength Index) is 58.92 on the 14-day chart, showing neutral technical sentiment.
Is Planet Fitness Inc subject to short interest?
Stocks of Planet Fitness Inc saw a sharp steep in short interest on 2025-06-13 dropping by -0.57 million shares to 7.44 million. Data from Yahoo Finance shows that the short interest on 2025-05-15 was 8.01 million shares. A decline of -7.63% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 5.38 of the overall float, the days-to-cover ratio (short ratio) decline to 5.38.
Which companies own the most shares of Planet Fitness Inc (PLNT)?
In terms of Planet Fitness Inc share price expectations, FactSet research, analysts set an average price target of 123 in the next 12 months, up nearly 16.61% from the previous closing price of $105.48. Analysts anticipate Planet Fitness Inc stock to reach 126 by 2025, with the lowest price target being 120. In spite of this, 10 analysts ranked Planet Fitness Inc stock as Buy at the end of 2025. On September 05, 2024, Exane BNP Paribas assigned a price target of “an Outperform” to the stock and upgraded coverage with a $97.
