Recent Insider Activity Could Benefit Simply Good Foods Co (SMPL)

Simply Good Foods Co’s recent filing unveils that its SVP & General Manager, Quest Heflin Stuart E. Jr. unloaded Company’s shares for reported $0.19 million on Apr 11 ’25. In the deal valued at $37.25 per share,5,000 shares were sold. As a result of this transaction, Heflin Stuart E. Jr. now holds 12,839 shares worth roughly $0.41 million.

Then, Heflin Stuart E. Jr. bought 5,000 shares, generating $186,260 in total proceeds.

Before that, KRAFT TIMOTHY RICHARD sold 76,761 shares. Simply Good Foods Co shares valued at $2,886,229 were divested by the Chf Legal & Corp. Affairs Of. at a price of $37.60 per share. As a result of the transaction, KRAFT TIMOTHY RICHARD now holds 40,068 shares, worth roughly $1.28 million.

UBS initiated its Simply Good Foods Co [SMPL] rating to a Neutral in a research note published on April 23, 2025; the price target was $41. A number of analysts have revised their coverage, including Morgan Stanley’s analysts, who began to cover the stock in late March with a ‘”an Equal-weight”‘ rating. TD Cowen began covering SMPL with “Hold” recommendation on April 22, 2024. Deutsche Bank revised its rating on January 02, 2024. It rated SMPL as “a Hold” which previously was an “a Buy”.

Price Performance Review of SMPL

On Tuesday, Simply Good Foods Co [NASDAQ:SMPL] saw its stock jump 0.92% to $31.87. Over the last five days, the stock has gained 0.89%. Simply Good Foods Co shares have fallen nearly -11.15% since the year began. Nevertheless, the stocks have fallen -18.24% over the past one year. While a 52-week high of $40.53 was reached on 01/27/25, a 52-week low of $31.25 was recorded on 07/07/25.

Levels Of Support And Resistance For SMPL Stock

The 24-hour chart illustrates a support level at 31.54, which if violated will result in even more drops to 31.22. On the upside, there is a resistance level at 32.14. A further resistance level may holdings at 32.42.

How much short interest is there in Simply Good Foods Co?

A steep rise in short interest was recorded in Simply Good Foods Co stocks on 2025-06-13, dropping by -0.92 million shares to a total of 4.24 million shares. Yahoo Finance data shows the prior-month short interest on 2025-05-15 was 5.17 million shares. There was a decline of -21.77%, which implies that there is a negative sentiment for the stock.

The most recent change occurred on December 08, 2023 when DA Davidson began covering the stock and recommended ‘”a Neutral”‘ rating along with a $42 price target.

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