Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Roku Inc shares valued at $2,241,032 were sold by Wood Anthony J. on Jul 10 ’25. At $89.64 per share, Wood Anthony J. sold 25,000 shares. The insider’s holdings dropped to 0 shares worth approximately $0.0 following the completion of this transaction.
Also, Jedda Dan sold 1,500 shares, netting a total of over 136,500 in proceeds. Following the sale of shares at $91.00 each, the insider now holds 79,132 shares.
Before that, THE WOOD REVOCABLE TRUST U/A D had added 25,000 shares to its account. In a trade valued at $2,215,750, the Director bought Roku Inc shares for $88.63 each.
As published in a research note from KeyBanc Capital Markets on July 10, 2025, Roku Inc [ROKU] has been rated up from a Sector weight to an Overweight and the price target has been revised to $115. Analysts at Loop Capital upgraded the stock from ‘”a Hold”‘ to ‘”a Buy”‘ outlook in a report released in mid June. As of May 02, 2025, Pivotal Research Group has reiterated its “Buy” rating for ROKU.
Analyzing ROKU Stock Performance
On last trading session,, Roku Inc [NASDAQ: ROKU] rose 1.83% to $90.25. The stock’s lowest price that day was $88.06, but it reached a high of $91.66 in the same session. During the last five days, there has been a surge of approximately 4.46%. Over the course of the year, Roku Inc shares have jumped approximately 47.90%. Shares of the company reached a 52-week high of $104.96 on 02/14/25 and a 52-week low of $52.43 on 04/07/25.
Support And Resistance Levels for Roku Inc (ROKU)
According to the 24-hour chart, there is a support level at 88.32, which, if violated, would cause prices to drop to 86.39. In the upper region, resistance lies at 91.92. The next price resistance is at 93.59. RSI (Relative Strength Index) is 72.91 on the 14-day chart, showing overbought technical sentiment.
Is Roku Inc subject to short interest?
Stocks of Roku Inc saw a sharp steep in short interest on 2025-06-13 dropping by -1.52 million shares to 7.67 million. Data from Yahoo Finance shows that the short interest on 2025-05-15 was 9.19 million shares. A decline of -19.83% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.16 of the overall float, the days-to-cover ratio (short ratio) decline to 2.16.
Which companies own the most shares of Roku Inc (ROKU)?
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In terms of Roku Inc share price expectations, FactSet research, analysts set an average price target of 79.25 in the next 12 months, down nearly -10.58% from the previous closing price of $88.63. Analysts anticipate Roku Inc stock to reach 88.5 by 2025, with the lowest price target being 70. In spite of this, 24 analysts ranked Roku Inc stock as Buy at the end of 2025. On April 07, 2025, Redburn Atlantic assigned a price target of “a Buy” to the stock and upgraded coverage with a $100.
