In a filing, Southern Company revealed its Former Officer DAVIS MARTIN BERNARD acquired Company’s shares for reported $2.68 million on Jun 11 ’25. In the deal valued at $89.31 per share,30,000 shares were bought.
Then, DAVIS MARTIN BERNARD bought 1,115 shares, generating $100,283 in total proceeds.
Before that, Cummiskey Christopher sold 12,335 shares. Southern Company shares valued at $1,104,476 were divested by the EVP at a price of $89.54 per share. As a result of the transaction, Cummiskey Christopher now holds 22,502 shares, worth roughly $2.09 million.
Raymond James initiated its Southern Company [SO] rating to an Outperform in a research note published on June 13, 2025; the price target was $98. A number of analysts have revised their coverage, including Jefferies’s analysts, who increased its forecast for the stock in early June from “a Hold” to “a Buy”. KeyBanc Capital Markets also remained covering SO and has decreased its forecast on May 14, 2025 with a “an Underweight” recommendation from previously “Sector weight” rating. JP Morgan revised its rating on April 08, 2025. It rated SO as “a Neutral” which previously was an “an Underweight”.
Price Performance Review of SO
On Friday, Southern Company [NYSE:SO] saw its stock fall -0.64% to $92.66. Over the last five days, the stock has gained 1.26%. Southern Company shares have risen nearly 18.61% since the year began. Nevertheless, the stocks have risen 12.56% over the past one year. While a 52-week high of $94.45 was reached on 07/10/25, a 52-week low of $78.61 was recorded on 01/06/25.
Levels Of Support And Resistance For SO Stock
The 24-hour chart illustrates a support level at 92.25, which if violated will result in even more drops to 91.85. On the upside, there is a resistance level at 93.04. A further resistance level may holdings at 93.43.
How much short interest is there in Southern Company?
A steep rise in short interest was recorded in Southern Company stocks on 2025-06-13, dropping by -0.29 million shares to a total of 21.24 million shares. Yahoo Finance data shows the prior-month short interest on 2025-05-15 was 21.53 million shares. There was a decline of -1.37%, which implies that there is a negative sentiment for the stock.