The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Helen of Troy Ltd shares valued at $9,948 were purchased by JUDGE TESSA on Jul 16 ’25. At $22.87 per share, JUDGE TESSA acquired 435 shares. The insider’s holdings grew to 24,812 shares worth approximately $0.56 million following the completion of this transaction.
Also, Grass Brian purchased 10,000 shares, netting a total of over 214,700 in proceeds. Following the buying of shares at $21.47 each, the insider now holds 135,932 shares.
Before that, SCHEUERMAN TRACY had added 10,000 shares to its account. In a trade valued at $201,300, the Chief Financial Officer bought Helen of Troy Ltd shares for $20.13 each. Upon closing the transaction, the insider’s holdings increased to 10,000 shares, worth approximately $0.75 million.
As published in a research note from Canaccord Genuity on July 11, 2025, Helen of Troy Ltd [HELE] has been rated down from a Buy to a Hold and the price target has been revised to $26. Analysts at DA Davidson downgraded the stock from ‘”a Buy”‘ to ‘”a Neutral”‘ outlook in a report released in early July. As of April 17, 2023, UBS has initiated its “Neutral” rating for HELE. Earlier on December 22, 2022, DA Davidson upgraded its rating. Their new recommendation was “a Buy” for HELE stock which previously was a “a Neutral”.
Analyzing HELE Stock Performance
On last trading session,, Helen of Troy Ltd [NASDAQ: HELE] rose 1.38% to $22.7. The stock’s lowest price that day was $22.32, but it reached a high of $23.25 in the same session. During the last five days, there has been a drop of approximately -5.26%. Over the course of the year, Helen of Troy Ltd shares have dropped approximately -63.00%.
Support And Resistance Levels for Helen of Troy Ltd (HELE)
RSI (Relative Strength Index) is 38.70 on the 14-day chart, showing neutral technical sentiment.
Is Helen of Troy Ltd subject to short interest?
Stocks of Helen of Troy Ltd saw a sharp rise in short interest on 2025-06-13 jumping by 0.2 million shares to 2.83 million. Data from Yahoo Finance shows that the short interest on 2025-05-15 was 2.63 million shares. A jump of 7.08% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 4.63 of the overall float, the days-to-cover ratio (short ratio) jumped to 4.63.
Which companies own the most shares of Helen of Troy Ltd (HELE)?
In terms of Helen of Troy Ltd share price expectations, FactSet research, analysts set an average price target of 49.5 in the next 12 months, up nearly 121.08% from the previous closing price of $22.39. Analysts anticipate Helen of Troy Ltd stock to reach 70 by 2025, with the lowest price target being 29. In spite of this, 2 analysts ranked Helen of Troy Ltd stock as Buy at the end of 2025. On November 17, 2022, Canaccord Genuity assigned a price target of “a Buy” to the stock and initiated coverage with a $120.
