Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. ServiceNow Inc shares valued at $341,631 were sold by Canney Jacqueline P on Jul 16 ’25. At $965.06 per share, Canney Jacqueline P sold 354 shares. The insider’s holdings dropped to 3,027 shares worth approximately $3.02 million following the completion of this transaction.
Also, Canney Jacqueline P purchased 354 shares, netting a total of over 341,631 in proceeds.
Before that, Sands Anita M had sold 239 shares from its account. In a trade valued at $250,950, the Director traded ServiceNow Inc shares for $1050.00 each. Upon closing the transaction, the insider’s holdings decreased to 239 shares, worth approximately $10.36 million.
As published in a research note from BMO Capital Markets on July 24, 2025, ServiceNow Inc [NOW] has been retained to an Outperform and the price target has been revised to $1160. Analysts at Erste Group downgraded the stock from ‘”a Buy”‘ to ‘”a Hold”‘ outlook in a report released in late July. As of June 25, 2025, DA Davidson has initiated its “Buy” rating for NOW. Earlier on May 14, 2025, BMO Capital Markets resumed its rating. Their recommendation was “an Outperform” for NOW stock.
Analyzing NOW Stock Performance
On last trading session,, ServiceNow Inc [NYSE: NOW] rose 4.16% to $996.18. The stock’s lowest price that day was $982.0968, but it reached a high of $1051.0 in the same session. During the last five days, there has been a surge of approximately 3.86%. Over the course of the year, ServiceNow Inc shares have jumped approximately 31.68%. Shares of the company reached a 52-week high of $1,198.09 on 01/28/25 and a 52-week low of $678.66 on 04/07/25.
Support And Resistance Levels for ServiceNow Inc (NOW)
According to the 24-hour chart, there is a support level at 968.45, which, if violated, would cause prices to drop to 940.73. In the upper region, resistance lies at 1,037.45. The next price resistance is at 1,078.73. RSI (Relative Strength Index) is 53.58 on the 14-day chart, showing neutral technical sentiment.
Is ServiceNow Inc subject to short interest?
Stocks of ServiceNow Inc saw a sharp steep in short interest on 2025-06-30 dropping by -0.26 million shares to 3.36 million. Data from Yahoo Finance shows that the short interest on 2025-05-30 was 3.63 million shares. A decline of -7.87% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.81 of the overall float, the days-to-cover ratio (short ratio) decline to 2.81.
Which companies own the most shares of ServiceNow Inc (NOW)?
In terms of ServiceNow Inc share price expectations, FactSet research, analysts set an average price target of 1010 in the next 12 months, up nearly 5.6% from the previous closing price of $956.43. Analysts anticipate ServiceNow Inc stock to reach 1100 by 2025, with the lowest price target being 950. In spite of this, 25 analysts ranked ServiceNow Inc stock as Buy at the end of 2025. On May 01, 2025, Truist assigned a price target of “a Buy” to the stock and upgraded coverage with a $1200.
