Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. SoFi Technologies Inc shares valued at $223,773 were sold by Keough Kelli on Jul 18 ’25. At $21.80 per share, Keough Kelli sold 10,267 shares. The insider’s holdings dropped to 245,200 shares worth approximately $5.27 million following the completion of this transaction.
Also, Keough Kelli sold 10,267 shares, netting a total of over 156,288 in proceeds. Following the sale of shares at $15.22 each, the insider now holds 255,467 shares.
Before that, Rishel Jeremy had sold 66,847 shares from its account. In a trade valued at $1,039,471, the Chief Technology Officer traded SoFi Technologies Inc shares for $15.55 each. Upon closing the transaction, the insider’s holdings decreased to 66,847 shares, worth approximately $15.58 million.
Analysts at Citizens JMP downgraded the stock from ‘”a Mkt outperform”‘ to ‘”a Mkt perform”‘ outlook in a report released in mid July. As of July 11, 2025, TD Cowen has initiated its “Hold” rating for SOFI. Earlier on June 12, 2025, Stephens initiated its rating. Their recommendation was “an Overweight” for SOFI stock.
Analyzing SOFI Stock Performance
On last trading session,, SoFi Technologies Inc [NASDAQ: SOFI] plunged -0.23% to $21.51. The stock’s lowest price that day was $21.37, but it reached a high of $22.01 in the same session. During the last five days, there has been a drop of approximately -2.63%. Over the course of the year, SoFi Technologies Inc shares have jumped approximately 185.28%. Shares of the company reached a 52-week high of $22.74 on 07/18/25 and a 52-week low of $8.60 on 04/07/25.
Support And Resistance Levels for SoFi Technologies Inc (SOFI)
According to the 24-hour chart, there is a support level at 21.25, which, if violated, would cause prices to drop to 20.99. In the upper region, resistance lies at 21.89. The next price resistance is at 22.27. RSI (Relative Strength Index) is 71.00 on the 14-day chart, showing overbought technical sentiment.
Is SoFi Technologies Inc subject to short interest?
Stocks of SoFi Technologies Inc saw a sharp rise in short interest on 2025-06-30 jumping by 8.2 million shares to 152.4 million. Data from Yahoo Finance shows that the short interest on 2025-05-30 was 144.21 million shares. A jump of 5.38% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.09 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.09.
Which companies own the most shares of SoFi Technologies Inc (SOFI)?
In terms of SoFi Technologies Inc share price expectations, FactSet research, analysts set an average price target of 10 in the next 12 months, down nearly -53.62% from the previous closing price of $21.56. Analysts anticipate SoFi Technologies Inc stock to reach 22 by 2025, with the lowest price target being 2.5. In spite of this, 14 analysts ranked SoFi Technologies Inc stock as Hold at the end of 2025. On June 02, 2025, Truist assigned a price target of “a Hold” to the stock and initiated coverage with a $14.
