Simply Good Foods Co’s filing revealed that its President and CEO Tanner Geoff E acquired Company’s shares for reported $0.2 million on Jul 23 ’25. In the deal valued at $33.11 per share,6,050 shares were bought. As a result of this transaction, Tanner Geoff E now holds 98,190 shares worth roughly $3.26 million.
Then, Heflin Stuart E. Jr. sold 5,000 shares, generating $186,260 in total proceeds. Upon selling the shares at $37.25, the SVP & General Manager, Quest now owns 12,839 shares.
Before that, Heflin Stuart E. Jr. bought 5,000 shares. Simply Good Foods Co shares valued at $186,260 were divested by the Officer at a price of $37.25 per share.
UBS initiated its Simply Good Foods Co [SMPL] rating to a Neutral in a research note published on April 23, 2025; the price target was $41. A number of analysts have revised their coverage, including Morgan Stanley’s analysts, who began to cover the stock in late March with a ‘”an Equal-weight”‘ rating. TD Cowen began covering SMPL with “Hold” recommendation on April 22, 2024. Deutsche Bank revised its rating on January 02, 2024. It rated SMPL as “a Hold” which previously was an “a Buy”.
Price Performance Review of SMPL
On Friday, Simply Good Foods Co [NASDAQ:SMPL] saw its stock jump 0.97% to $33.19. Over the last five days, the stock has gained 1.41%. Simply Good Foods Co shares have fallen nearly -1.07% since the year began. Nevertheless, the stocks have fallen -14.85% over the past one year. While a 52-week high of $40.53 was reached on 01/27/25, a 52-week low of $30.47 was recorded on 07/10/25.
Levels Of Support And Resistance For SMPL Stock
The 24-hour chart illustrates a support level at 32.93, which if violated will result in even more drops to 32.66. On the upside, there is a resistance level at 33.39. A further resistance level may holdings at 33.58.
How much short interest is there in Simply Good Foods Co?
A steep rise in short interest was recorded in Simply Good Foods Co stocks on 2025-07-15, dropping by 51400.0 shares to a total of 4.19 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 4.24 million shares. There was a decline of -1.23%, which implies that there is a negative sentiment for the stock.
The most recent change occurred on December 08, 2023 when DA Davidson began covering the stock and recommended ‘”a Neutral”‘ rating along with a $42 price target.
