Milmoe William H., 10% Owner of Celsius Holdings Inc (CELH) sold 300,000 shares of the company

Celsius Holdings Inc’s filing revealed that its 10% Owner Milmoe William H. unloaded Company’s shares for reported $14.18 million on Jul 01 ’25. In the deal valued at $47.27 per share,300,000 shares were sold. As a result of this transaction, Milmoe William H. now holds 18,017,770 shares worth roughly $846.11 million.

Then, CD Financial, LLC, William H. bought 1,692,142 shares, generating $77,838,532 in total proceeds.

Before that, Fieldly John sold 130,803 shares. Celsius Holdings Inc shares valued at $5,886,135 were divested by the Chief Executive Officer at a price of $45.00 per share. As a result of the transaction, Fieldly John now holds 1,038,577 shares, worth roughly $48.77 million.

Citigroup initiated its Celsius Holdings Inc [CELH] rating to a Buy in a research note published on July 23, 2025; the price target was $55. A number of analysts have revised their coverage, including Needham’s analysts, who remained covering the stock and in early July has reiterated a ‘”a Buy”‘ rating for it. TD Cowen also remained covering CELH and has increased its forecast on June 16, 2025 with a “Buy” recommendation from previously “Hold” rating.

Price Performance Review of CELH

On Monday, Celsius Holdings Inc [NASDAQ:CELH] saw its stock jump 0.69% to $46.96. Over the last five days, the stock has gained 7.68%. Celsius Holdings Inc shares have risen nearly 2.89% since the year began. Nevertheless, the stocks have risen 78.28% over the past one year. While a 52-week high of $48.64 was reached on 07/01/25, a 52-week low of $21.10 was recorded on 02/12/25.

Levels Of Support And Resistance For CELH Stock

The 24-hour chart illustrates a support level at 45.45, which if violated will result in even more drops to 43.95. On the upside, there is a resistance level at 48.01. A further resistance level may holdings at 49.07.

How much short interest is there in Celsius Holdings Inc?

A steep rise in short interest was recorded in Celsius Holdings Inc stocks on 2025-07-15, dropping by -5.43 million shares to a total of 21.46 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 26.89 million shares. There was a decline of -25.3%, which implies that there is a negative sentiment for the stock.

The most recent change occurred on June 04, 2025 when Piper Sandler resumed its ‘”an Overweight”‘ rating for the stock and retained the price target to $45.

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