The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Simply Good Foods Co shares valued at $200,297 were purchased by Tanner Geoff E on Jul 23 ’25. At $33.11 per share, Tanner Geoff E acquired 6,050 shares. The insider’s holdings grew to 98,190 shares worth approximately $3.05 million following the completion of this transaction.
Also, Heflin Stuart E. Jr. sold 5,000 shares, netting a total of over 186,260 in proceeds. Following the sale of shares at $37.25 each, the insider now holds 12,839 shares.
Before that, Heflin Stuart E. Jr. had added 5,000 shares to its account. In a trade valued at $186,260, the Officer bought Simply Good Foods Co shares for $37.25 each.
As published in their initiating research note from UBS on April 23, 2025, Simply Good Foods Co [SMPL] has been a Neutral and the price target has been revised to $41. Analysts at Morgan Stanley started covering the stock with ‘”an Equal-weight”‘ outlook in a report released in late March. As of April 22, 2024, TD Cowen has initiated its “Hold” rating for SMPL. Earlier on January 02, 2024, Deutsche Bank downgraded its rating. Their new recommendation was “a Hold” for SMPL stock which previously was a “a Buy”.
Analyzing SMPL Stock Performance
On last trading session,, Simply Good Foods Co [NASDAQ: SMPL] plunged -1.36% to $31.1. The stock’s lowest price that day was $31.01, but it reached a high of $31.82 in the same session. During the last five days, there has been a drop of approximately -4.63%. Over the course of the year, Simply Good Foods Co shares have dropped approximately -7.91%.
Support And Resistance Levels for Simply Good Foods Co (SMPL)
RSI (Relative Strength Index) is 36.44 on the 14-day chart, showing neutral technical sentiment.
Is Simply Good Foods Co subject to short interest?
Stocks of Simply Good Foods Co saw a sharp steep in short interest on 2025-07-15 dropping by 51400.0 shares to 4.19 million. Data from Yahoo Finance shows that the short interest on 2025-06-13 was 4.24 million shares. A decline of -1.23% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.62 of the overall float, the days-to-cover ratio (short ratio) decline to 2.62.
Which companies own the most shares of Simply Good Foods Co (SMPL)?
In terms of Simply Good Foods Co share price expectations, FactSet research, analysts set an average price target of 36 in the next 12 months, up nearly 14.18% from the previous closing price of $31.53. Analysts anticipate Simply Good Foods Co stock to reach 45 by 2025, with the lowest price target being 36. In spite of this, 10 analysts ranked Simply Good Foods Co stock as Buy at the end of 2025. On December 08, 2023, DA Davidson assigned a price target of “a Neutral” to the stock and initiated coverage with a $42.
