Sharp increase in ASAN’s short interest leads to surge in days-to-cover ratio

Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Asana Inc shares valued at $7,783,936 were sold by Rosenstein Justin on Jul 28 ’25. At $15.04 per share, Rosenstein Justin sold 517,635 shares. The insider’s holdings dropped to 3,210,398 shares worth approximately $49.28 million following the completion of this transaction.

Also, Rosenstein Justin sold 223,894 shares, netting a total of over 3,353,305 in proceeds. Following the sale of shares at $14.98 each, the insider now holds 3,728,033 shares.

Before that, Rosenstein Justin had sold 115,936 shares from its account. In a trade valued at $1,743,051, the Director traded Asana Inc shares for $15.03 each. Upon closing the transaction, the insider’s holdings decreased to 115,936 shares, worth approximately $60.66 million.

As published in a research note from HSBC Securities on June 04, 2025, Asana Inc [ASAN] has been rated down from a Hold to a Reduce and the price target has been revised to $10 from $13. Analysts at Morgan Stanley downgraded the stock from ‘”an Equal-weight”‘ to ‘”an Underweight”‘ outlook in a report released in mid May. As of December 06, 2024, KeyBanc Capital Markets has increased its “an Underweight” rating to a “Sector weight” for ASAN. Earlier on November 19, 2024, Scotiabank initiated its rating. Their recommendation was “a Sector perform” for ASAN stock.

Analyzing ASAN Stock Performance

On last trading session,, Asana Inc [NYSE: ASAN] rose 0.92% to $15.35. The stock’s lowest price that day was $14.865, but it reached a high of $15.665 in the same session. During the last five days, there has been a surge of approximately 1.52%. Over the course of the year, Asana Inc shares have dropped approximately -0.13%.

Support And Resistance Levels for Asana Inc (ASAN)

RSI (Relative Strength Index) is 60.00 on the 14-day chart, showing neutral technical sentiment.

Is Asana Inc subject to short interest?

Stocks of Asana Inc saw a sharp rise in short interest on 2025-07-15 jumping by 5.87 million shares to 14.79 million. Data from Yahoo Finance shows that the short interest on 2025-06-13 was 8.91 million shares. A jump of 39.72% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 4.14 of the overall float, the days-to-cover ratio (short ratio) jumped to 4.14.

Which companies own the most shares of Asana Inc (ASAN)?

In terms of Asana Inc share price expectations, FactSet research, analysts set an average price target of 13.5 in the next 12 months, down nearly -11.24% from the previous closing price of $15.21. Analysts anticipate Asana Inc stock to reach 22 by 2025, with the lowest price target being 12. In spite of this, 19 analysts ranked Asana Inc stock as Buy at the end of 2025. On June 03, 2024, HSBC Securities assigned a price target of “a Hold” to the stock and upgraded coverage with a $14.

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