Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. ServiceNow Inc shares valued at $749,805 were sold by Jackson Lawrence on Jul 29 ’25. At $990.50 per share, Jackson Lawrence sold 757 shares. The insider’s holdings dropped to 588 shares worth approximately $0.55 million following the completion of this transaction.
Before that, Smith Paul John had added 3,256 shares to its account. In a trade valued at $3,235,208, the Officer bought ServiceNow Inc shares for $993.61 each.
As published in a research note from BMO Capital Markets on July 24, 2025, ServiceNow Inc [NOW] has been retained to an Outperform and the price target has been revised to $1160. Analysts at Erste Group downgraded the stock from ‘”a Buy”‘ to ‘”a Hold”‘ outlook in a report released in late July. As of June 25, 2025, DA Davidson has initiated its “Buy” rating for NOW. Earlier on May 14, 2025, BMO Capital Markets resumed its rating. Their recommendation was “an Outperform” for NOW stock.
Analyzing NOW Stock Performance
On last trading session, ServiceNow Inc [NYSE: NOW] plunged -3.52% to $943.12. The stock’s lowest price that day was $940.06, but it reached a high of $980.225 in the same session. During the last five days, there has been a drop of approximately -5.33%. Over the course of the year, ServiceNow Inc shares have jumped approximately 18.03%.
Support And Resistance Levels for ServiceNow Inc (NOW)
RSI (Relative Strength Index) is 40.92 on the 14-day chart, showing neutral technical sentiment.
Is ServiceNow Inc subject to short interest?
Stocks of ServiceNow Inc saw a sharp steep in short interest on 2025-07-15 dropping by 12126.0 shares to 3.21 million. Data from Yahoo Finance shows that the short interest on 2025-06-13 was 3.22 million shares. A decline of -0.38% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.37 of the overall float, the days-to-cover ratio (short ratio) decline to 2.37.
Which companies own the most shares of ServiceNow Inc (NOW)?
In terms of ServiceNow Inc share price expectations, FactSet research, analysts set an average price target of 1010 in the next 12 months, up nearly 3.33% from the previous closing price of $977.48. Analysts anticipate ServiceNow Inc stock to reach 1210 by 2025, with the lowest price target being 950. In spite of this, 25 analysts ranked ServiceNow Inc stock as Buy at the end of 2025. On May 01, 2025, Truist assigned a price target of “a Buy” to the stock and upgraded coverage with a $1200.
