BFAM (Bright Horizons Family Solutions, Inc) may reap gains as insiders became active recently

Bright Horizons Family Solutions, Inc’s recently made public that its COO North America Center Ops Burke Mary Lou unloaded Company’s shares for reported $0.13 million on Aug 01 ’25. In the deal valued at $128.99 per share,1,000 shares were sold. As a result of this transaction, Burke Mary Lou now holds 28,449 shares worth roughly $3.53 million.

Then, Burke Mary Lou bought 1,000 shares, generating $128,915 in total proceeds.

Before that, Burke Mary Lou sold 1,000 shares. Bright Horizons Family Solutions, Inc shares valued at $122,560 were divested by the COO North America Center Ops at a price of $122.56 per share. As a result of the transaction, Burke Mary Lou now holds 29,449 shares, worth roughly $3.65 million.

Jefferies downgraded its Bright Horizons Family Solutions, Inc [BFAM] rating to a Hold from a a Buy in a research note published recently. A number of analysts have revised their coverage, including Robert W. Baird’s analysts, who increased its forecast for the stock in late November from “a Neutral” to “an Outperform”. BMO Capital Markets also remained covering BFAM and has increased its forecast on November 18, 2024 with a “an Outperform” recommendation from previously “Market perform” rating. Barclays revised its rating on February 28, 2024. It rated BFAM as “an Overweight” which previously was an “an Equal weight”.

Price Performance Review of BFAM

On Monday, Bright Horizons Family Solutions, Inc [NYSE:BFAM] saw its stock fall -0.82% to $124.08. Over the last five days, the stock has gained 11.00%. Bright Horizons Family Solutions, Inc shares have risen nearly 3.19% since the year began. Nevertheless, the stocks have risen 11.94% over the past one year.

How much short interest is there in Bright Horizons Family Solutions, Inc?

A steep rise in short interest was recorded in Bright Horizons Family Solutions, Inc stocks on 2025-07-15, dropping by 38296.0 shares to a total of 0.9 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 0.94 million shares. There was a decline of -4.27%, which implies that there is a negative sentiment for the stock.

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