Direct Digital Holdings Inc’s filing revealed that its President SMITH W KEITH unloaded Company’s shares for reported $8374.0 on Jul 24 ’25. In the deal valued at $0.53 per share,15,800 shares were sold. As a result of this transaction, SMITH W KEITH now holds 45,250 shares worth roughly $26697.5.
Then, SMITH W KEITH sold 8,900 shares, generating $4,717 in total proceeds. Upon selling the shares at $0.53, the President now owns 36,350 shares.
Before that, SMITH W KEITH sold 8,050 shares. Direct Digital Holdings Inc shares valued at $4,347 were divested by the President at a price of $0.54 per share. As a result of the transaction, SMITH W KEITH now holds 28,300 shares, worth roughly $16697.0.
Noble Capital Markets downgraded its Direct Digital Holdings Inc [DRCT] rating to a Market perform from a an Outperform in a research note published recently.
Price Performance Review of DRCT
On Monday, Direct Digital Holdings Inc [NASDAQ:DRCT] saw its stock jump 17.69% to $0.59. Over the last five days, the stock has gained 8.23%. Direct Digital Holdings Inc shares have fallen nearly -86.36% since the year began. Nevertheless, the stocks have fallen -62.76% over the past one year.
How much short interest is there in Direct Digital Holdings Inc?
A steep rise in short interest was recorded in Direct Digital Holdings Inc stocks on 2025-07-15, dropping by 99362.0 shares to a total of 60551.0 shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 0.16 million shares. There was a decline of -164.1%, which implies that there is a negative sentiment for the stock.
