Keeping an Eye on Roku Inc (ROKU) After Insider Trading Activity

Roku Inc’s recently made public that its Officer MATT BANKS acquired Company’s shares for reported $0.29 million on Aug 04 ’25. In the deal valued at $85.05 per share,3,360 shares were bought.

Then, Collier Charles sold 212,559 shares, generating $20,193,105 in total proceeds. Upon selling the shares at $95.00, the President, Roku Media now owns 200 shares.

Before that, CHARLES COLLIER bought 212,559 shares. Roku Inc shares valued at $20,193,161 were divested by the Officer at a price of $95.00 per share.

Pivotal Research Group reiterated its Roku Inc [ROKU] rating to a Buy in a research note published on August 01, 2025; the price target was $120. A number of analysts have revised their coverage, including KeyBanc Capital Markets’s analysts, who increased its forecast for the stock in early July from “a Sector weight” to “an Overweight”. Loop Capital also remained covering ROKU and has increased its forecast on June 17, 2025 with a “Buy” recommendation from previously “Hold” rating. Pivotal Research Group maintained its rating on May 02, 2025. It rated ROKU as “a Buy”.

Price Performance Review of ROKU

On Monday, Roku Inc [NASDAQ:ROKU] saw its stock jump 7.31% to $85.83. Over the last five days, the stock has lost -8.35%. Roku Inc shares have risen nearly 47.45% since the year began. Nevertheless, the stocks have risen 15.46% over the past one year.

How much short interest is there in Roku Inc?

A steep rise in short interest was recorded in Roku Inc stocks on 2025-07-15, dropping by -0.36 million shares to a total of 7.31 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 7.67 million shares. There was a decline of -4.87%, which implies that there is a negative sentiment for the stock.

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