Potential Price Increase for Unity Software Inc (U) After Recent Insider Activity

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In a filing, Unity Software Inc revealed its Director Tomer Bar-Zeev acquired Company’s shares for reported $4.77 million on Aug 01 ’25. In the deal valued at $31.83 per share,150,000 shares were bought.

Then, Bar-Zeev Tomer sold 50,000 shares, generating $1,883,500 in total proceeds. Upon selling the shares at $37.67, the Director now owns 2,248,146 shares.

Before that, Bar-Zeev Tomer sold 50,000 shares. Unity Software Inc shares valued at $1,648,500 were divested by the Director at a price of $32.97 per share. As a result of the transaction, Bar-Zeev Tomer now holds 2,298,146 shares, worth roughly $78.16 million.

BTIG Research downgraded its Unity Software Inc [U] rating to a Sell from a a Neutral in a research note published recently. Jefferies also remained covering U and has increased its forecast on May 30, 2025 with a “Buy” recommendation from previously “Hold” rating. Citigroup revised its rating on March 11, 2025. It rated U as “a Buy” which previously was an “a Neutral”.

Price Performance Review of U

On Monday, Unity Software Inc [NYSE:U] saw its stock jump 6.85% to $34.01. Over the last five days, the stock has gained 1.55%. Unity Software Inc shares have risen nearly 107.89% since the year began. Nevertheless, the stocks have risen 51.36% over the past one year.

How much short interest is there in Unity Software Inc?

A steep rise in short interest was recorded in Unity Software Inc stocks on 2025-07-15, growing by 8.32 million shares to a total of 37.81 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 29.48 million shares. There was a rise of 22.02%, which implies that there is a positive sentiment for the stock.

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