e.l.f. Beauty Inc’s recent filing unveils that its SVP, Operations Franks Joshua Allen unloaded Company’s shares for reported $1.65 million on Jun 11 ’25. In the deal valued at $125.00 per share,13,189 shares were sold. As a result of this transaction, Franks Joshua Allen now holds 107,282 shares worth roughly $10.92 million.
Then, JOSHUA FRANKS bought 13,189 shares, generating $1,555,774 in total proceeds.
Before that, AMIN TARANG sold 2,405 shares. e.l.f. Beauty Inc shares valued at $282,852 were divested by the Chief Executive Officer at a price of $117.61 per share. As a result of the transaction, AMIN TARANG now holds 186,586 shares, worth roughly $18.99 million.
Deutsche Bank upgraded its e.l.f. Beauty Inc [ELF] rating to a Buy from a a Hold in a research note published recently. A number of analysts have revised their coverage, including UBS’s analysts, who decreased its forecast for the stock in early February from “a Buy” to “a Neutral”. Morgan Stanley also remained covering ELF and has decreased its forecast on February 07, 2025 with a “an Equal-weight” recommendation from previously “an Overweight” rating. DA Davidson revised its rating on February 07, 2025. It rated ELF as “a Neutral” which previously was an “a Buy”.
Price Performance Review of ELF
On Friday, e.l.f. Beauty Inc [NYSE:ELF] saw its stock jump 1.85% to $101.77. Over the last five days, the stock has lost -12.58%. e.l.f. Beauty Inc shares have fallen nearly -44.61% since the year began. Nevertheless, the stocks have fallen -18.94% over the past one year.
How much short interest is there in e.l.f. Beauty Inc?
A steep rise in short interest was recorded in e.l.f. Beauty Inc stocks on 2025-07-15, dropping by -1.69 million shares to a total of 5.01 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 6.7 million shares. There was a decline of -33.65%, which implies that there is a negative sentiment for the stock.
