Roku Inc (ROKU) may enjoy gains as insiders got busy in the recent days

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In a filing, Roku Inc revealed its Director THE WOOD REVOCABLE TRUST U/A D acquired Company’s shares for reported $2.08 million on Aug 11 ’25. In the deal valued at $83.21 per share,25,000 shares were bought.

Then, Banks Matthew C. sold 3,360 shares, generating $285,768 in total proceeds. Upon selling the shares at $85.05, the VP, Corp Controller & CAO now owns 5,195 shares.

Before that, MATT BANKS bought 3,360 shares. Roku Inc shares valued at $285,769 were divested by the Officer at a price of $85.05 per share.

Pivotal Research Group reiterated its Roku Inc [ROKU] rating to a Buy in a research note published on August 01, 2025; the price target was $120. A number of analysts have revised their coverage, including KeyBanc Capital Markets’s analysts, who increased its forecast for the stock in early July from “a Sector weight” to “an Overweight”. Loop Capital also remained covering ROKU and has increased its forecast on June 17, 2025 with a “Buy” recommendation from previously “Hold” rating. Pivotal Research Group maintained its rating on May 02, 2025. It rated ROKU as “a Buy”.

Price Performance Review of ROKU

On Monday, Roku Inc [NASDAQ:ROKU] saw its stock fall -1.47% to $81.99. Over the last five days, the stock has lost -4.47%. Roku Inc shares have risen nearly 55.17% since the year began. Nevertheless, the stocks have risen 10.29% over the past one year. While a 52-week high of $104.96 was reached on 02/14/25, a 52-week low of $52.43 was recorded on 04/07/25.

Levels Of Support And Resistance For ROKU Stock

The 24-hour chart illustrates a support level at 80.85, which if violated will result in even more drops to 79.71. On the upside, there is a resistance level at 83.46. A further resistance level may holdings at 84.93.

How much short interest is there in Roku Inc?

A steep rise in short interest was recorded in Roku Inc stocks on 2025-07-15, dropping by -0.36 million shares to a total of 7.31 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 7.67 million shares. There was a decline of -4.87%, which implies that there is a negative sentiment for the stock.

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